The Coalition logo is designed to be expressive, timeless and befitting of contemporary and modern aesthetics. Typeset based on Gotham font from the Hoefler & Frere-Jones foundry, it forms a bold icon that is not only highly legible, but speaks of pride and style, allowing it to remain impactful regardless of its format of application.

The bar of alphabet A is abstracted, forming an ascending arrow that draws the viewers visual attention from the logo and out of the visual frame. This resonates with the standards of excellence we aim to deliver to our clients; creating iconic brand marks and works that exceeds their ours and their expectations.


© 2011 FACTORY 1611