La Lumiere
2011

The theme for Nanyang Junior College’s Open House 2012 is ‘La Lumiere – Be the Light’, and the objective of the branding campaign is to market the school to their prospective students, decision makers who are at the major crossroads of their lives, making decision that might affect the course of their careers and later interests.

The rainbow colors employed in the branding signifies the school’s encompassing of all types of students with different capabilities, amplifying their strengths, giving the students a chance to shine, much like how the colors in the rainbow spectrum combine to give white light, the brightest of them all.

Client
Nanyang Junior College

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© 2011 FACTORY 1611