Littlebites is an asian specialty bakery with a wide selection of handmade traditional asian pastries,
well known for its pineapple tarts. Key elements uses chinese paper cut motifs, which embodies the concepts of crafting, as well as reflecting the chinese culture and festivals. Also incorporated is the use of flour patterns, which reflects the handmade process element, recalling the imagery of a baker rolling the dough by hand on the table.
Designed like a recipe book, the brand guide provides the guidelines for applying the identity to application items at both corporate and marketing levels in a interesting way.
In Collaboration with
Jarryl Chia, Edward Chu