The branding of the film SOAP, a whimsical tale of life, love, and mysterious fishing lines, with the intent of rediscovering the beauty of everyday objects. Set in a nostalgic world before the invention and widespread use of liquid soap, the residents of the land are all muddled by the mysterious disappearances of their
bars of soaps.

This project involved the design of the film logo, and applying the visual identity across all supporting & promotional materials such as the poster, press kit, website DVD label and menu. The idea was to make use the melting iconography of soap and transform it into a whimsical presentation of colors and fantasy,
befitting the key themes within the film, creating an overall fun and whimsical look and feel which attracts audiences from all ages.

Hello Creatives — Soap

© 2012 FACTORY 1611