Today, smart textiles and wearable technology is an emerging interdisciplinary field that brings together artists, designers, scholars, scientists, and engineers to explore fashion in various perspectives. The leading edge is coming from academic, art, and research institutions worldwide, as well as innovative local arts groups and startup companies, and primarily in the field of wearable and ubiquitous computing. This exhibition, Sense and Sensuality: The Art & Aesthetics of Wearable Technology is a dynamic intersection between fashion and the future. Curated by Assistant Professor Galina Mihaleva, the exhibition features her works as well as works produced by ADM students and alumni, and leading experts from Singapore, United States, The Netherlands and Canada.
Our branding work for this exhibition spreads across print and environmental design. The brand mark we created is built upon the emotive qualities of theatre and drapery to reflect the nature of this exhibition. We took a futuristic and new age approach in regards to the environmental and poster design, drawing influence from the technological influence and overall experience of the show.