In conjunction with the ManyWaysOfSeeing (MWOS) series organised by Design council Singapore, we worked closely with fragrance experts NoseWhoKnows to handle the branding for Make Scents of the World Around You, a series of workshops, seminars for pre-schoolers and pre-school educators, and an exhibition at the end which aims to provide an immersive experience for participants, complete with interactive elements throughout designed to engage one’s senses.
The focus of the experience is to allow viewers, through the artworks and scents created by the participants of the workshops, to better understand how olfaction interacts with our other senses and our memories and how it can be utilised as a medium of expression and communication instead of relying on better-known sensory-related tools such as pictures, sounds and words. The exhibition will serve to illustrate, by example, how olfaction can be integrated over a broad range of activities.
At the heart of the exhibition are twenty pedestals we designed to showcase scents which are inspired by the memories of the pre-school educators whom participated in the workshops. Smell is a powerful memory trigger, with the actual ability to smell highly linked to memory. In order to identity a scent, one must remember when he or she has smelled it before and then connect it to the visual information that occurred at the same time. With this in mind, we created these interactive kiosks which allowed viewers to immerse in the interviews with the educators as they recalled the memory which inspired the scent they created, while the viewer takes in the scent at the same time, creating a multi sensory experience.
In collaboration with PraeImpact Studios
More photos from the workshop & exhibition