Edition Limited is a multi-faceted, multi-disciplinary, platform that constantly evolves and re-invents, coupled with a strong belief that through innovation, every Edition will be a new version and improvement from before.
The Edition brand mark is the culmination of stability and innovation. It is centred around a bold square which suggests rigour and discipline while encapsulating a constant development based off a strong platform. To further reflect the company’s innovative and multi-faceted nature, the lines of the square grows and evolves to resemble an abstract diamond shape, opening it up to various interpretations; it resembles values such as Quality, Imagination & Fulfilment.
The concept is further leveraged by combining the brand mark with a bold typographic stack which allows for future add ons of subsidiary brands, emphasising the brand’s potential from constant innovation and evolvement.