Nose Who Knows is a fragrance studio dedicated to olfaction with over 15 years experience in fragrance creation and education. Exclusive partner of Cinquieme Sens, a famous Fragrance Institution from Paris, they aim to refine one’s understanding of the world around them through the sense of smell. The brand identity we designed seeks to convey this very sense of expertise, as well as the prestige associated with the fragrance industry.
We made use of the ‘goutte’ of perfume to craft a custom typography for the brand mark to capture the sense of elegance and essence of olfaction. The line work motif of flower petals floating in the air was crafted as a secondary graphical element to convey the movement and energy of the dispersion of scents; combined with vibrant colours to depict how scents conjure one’s imagination and memories.
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