Uber Vernacular

2018

Featuring the works of faculty members and students from the School of Art, Design and Media’s photography department, the exhibition explores how notions of place, and their ever-changing facets that are subjected to individual and collective experiences, can open themselves to other domains of inquiry, from the social and the cultural, and to the personal and the political.

Drawing upon the unique characteristics that define environments, habitats and spaces, each presentation in UBER-VERNACULAR can be seen as an observation, a reflection or a meditation on the manifold languages that can define the essence of a place across memory, space and time.

We designed the brand mark and collaterals to embody the spirit of this exhibition; utilising a typeface with distinct slants and offbeats to punctuate, reflecting how the common language and culture of a place when seen and presented through the lens of photography offers a shift in perspective.