A system of uniformity and equable operations, inspired by a constitution of a factory, the art of mass constructing — manufacturing through formal moulds of mass, volume, space by employment of modern industrial materials.
Branding Campaign for Hungry Ghost Festival 2011
Concept & Art Direction: Roy Wang Photography & Post Production: Roy Wang — An advertisement done for Tefal non-stick pans, using the concept of a frying egg sliding off the pan effortlessly. Music: Young Folks by Peter ...
A Personal ID project involving motion graphics
兔子首张创作专辑
<< 喂 !>>
Typography and Layout Design
CROWBAR AWARDS 2010 // PUBLICATION DESIGN // SILVER AWARD
This Color themed bilingual (English/Mandarin) cookbook aims to remind one of the intricate relationship between color in food, and colors in everyday life, often ignored or un-realized by the hurried city dwellers of our times, through a fictional diary of a personality(fresh grad who just embarked on his career). In this edition, the color featured is Yellow, and the hope is such that after reading this book, one would pause for a moment once in a while, reflect and appreciate this beautiful world that we reside in.
Branding and Poster design for Re–Leafing Gaia, a Nationwide recycling Fashion Design competition for Primary and Secondary school students in Singapore. Concept revolves around a collective effort amongst the youth of Singapore to realise and understand the needs for recycling in today’s society’s context, and through this creative event bring about awareness to this crucial need to save the environment.
Fading traditions Campaign: YANGTZE REVIVAL
Relaunch Yangtze Cinema as part of a Yangtze revival Campaign, to now exclusively screen Classic Asian films.
Making use of old styled film advertising (Painted Billboards) with other forms of advertising channels to promote, and preserve this piece of Singapore’s cinema history
CROWBAR AWARDS 2010 // PUBLICATION DESIGN // FINALIST
INTERCAUSE ZINE N˚1
SCHOOL EDITION, April 2010
INTERVIEWS FOR A CAUSE
To create an image identity through advertorial mediums to differentiate Zenith Motoring from the heavily saturated Second Hand cars industry in Singapore.