FACTORY 16 11

天衣无缝 / Flawless

admin — Tue, 01 May 2012 10:40:45 +0000

無法爾法，乃為執法
道法自然，天衣無縫

Perfection is attained when one transcends nature and law

Exhibited
The Art of Rebellion: 造反有理, Singapore
14—22 April 2012 / Unit 11 Lorong 24A Geylang

Factory 1 6 11

admin — Fri, 27 Apr 2012 06:13:45 +0000

Self Identity for Factory 1 6 11

天下 / Universal Balance

admin — Fri, 27 Apr 2012 06:03:49 +0000

Through globalization, external influences increasingly affect our ways of seeing, therefore raising the relevancy of the search and understanding of one’s self identity. Figuratively, as the external world becomes smaller and in this state of flux, is there a need to expand the inner world by maintaining a stronger individualism in both society and self to achieve balance?

Influenced by my Chinese heritage, this work questions and explores the place and possibilities of infusing Daoist aesthetic values of naturalism and law, contributing towards a Chinese ideal of
Universal Balance(tian xia), in tandem yet building upon modern aesthetic viewpoints.

Carbon Copy

admin — Fri, 27 Apr 2012 00:58:35 +0000

CC: All Creatives

Carbon Copy: To record & to share

It’s a project first and foremost addressing the severe and real situation of Information Gluttony faced by the literate world today. Tons of information are being generated every single moment, read from books, downloaded from the internet, shared with friends, or even the obscene amounts of visual information congested around us.

While this situation is impossible to eradicate, we must then learn how to live and grow with it. And more importantly, us Creatives whom are most highly culpable to the negative effects of these impacts should draw consciousness to these problems and learn how to deal, and even so creatively employ it to our advantage.

When we spend the last 5 minutes researching on a poster layout or examining a logo, where did the past 5 minutes go? When time is used up, does it go to some kind of place like a junkyard? Does time evaporate and turn into rain and start all over again? No it doesn’t of course. It gets absorbed into our mind and takes up space in storage, so to speak. However, what if every stage of the creative process and information received or generated can be recorded down easily and shared with other creatives?

We hope this program would form a huge database of ideas and inspiration, providing creatives with a easy documentation of their thought processes and information received throughout their entire project, providing a easy reference for themselves in the future, as well as more channeled search and receiving data and information for other creatives, based on project types or nature. It would not only save time, but would allow a clearer processing of information, both taken and given.

After all, the same source of inspiration is, in fact a different inspiration to every single Creative.

In Collaboration with
Perspective

Special Thanks to
Jasper Yu

Coalition

admin — Thu, 26 Apr 2012 19:27:52 +0000

The Coalition logo is designed to be expressive, timeless and befitting of contemporary and modern aesthetics. Typeset based on Gotham font from the Hoefler & Frere-Jones foundry, it forms a bold icon that is not only highly legible, but speaks of pride and style, allowing it to remain impactful regardless of its format of application.

The bar of alphabet A is abstracted, forming an ascending arrow that draws the viewers visual attention from the logo and out of the visual frame. This resonates with the standards of excellence we aim to deliver to our clients; creating iconic brand marks and works that exceeds their ours and their expectations.

Client
Coalition

Semicolon

admin — Thu, 26 Apr 2012 19:15:59 +0000

Semicolon specialises in unconventional design, branding and communication solutions through moving images, with an uncanny ability to make seemingly dissonant ideas work in perfect unison. Comprising of a permanent team of four directors, joined by an ever expanding network of talented multi-disciplinary creatives, they aim to provide a collective resource to meet clients’ needs.

Much like their company name suggests, in which Semicolon is used to combine sentences with opposing meanings and link interdependent statements, this pool of creatives throw in ideas that may sometimes oppose, but yet are able to link them together to create fresh and often unexpected works, showcasing each of members’ specialties at the same time.

The logo design was crafted using the most identifiable definition of the Semicolon, the symbol itself, to bring about direct recognition with the company. Taking that into consideration, adjustments were made to the symbol to portray a more modern and contemporary visual language, which translates in the company’s position as a creative studio, as well as a timeless and recognizable imagery in regards to brand recognition.

Client
Semicolon

In Collaboration with
Jarryl Chia

Trove

admin — Thu, 26 Apr 2012 18:02:55 +0000

To translate the kookiness of the brand onto the web store, making use of logo, photography and visual aesthetics. Quirky, whimsical, witty. Bold colors, prints, “indie”, a little awkward, music driven. Not looking to be the most commercial store or portal around, yet targeting a niche market looking for visually arresting & appealing brands & clothing.

Client
Trove

In Collaboration with
Coalition

Dreams

admin — Thu, 26 Apr 2012 17:46:29 +0000

In dreams, sometimes, you have no choices. Either there are no decisions to be made, or they were made for you long before the dream ever began. And as if in a dream, you can do nothing, but watch.

Installation work, Video projection mapping on sculpture. 75” x 60”
Best experienced with headphones

In Collaboration with
Perspective

La Lumiere

admin — Thu, 26 Apr 2012 12:21:04 +0000

The theme for Nanyang Junior College’s Open House 2012 is ‘La Lumiere – Be the Light’, and the objective of the branding campaign is to market the school to their prospective students, decision makers who are at the major crossroads of their lives, making decision that might affect the course of their careers and later interests.

The rainbow colors employed in the branding signifies the school’s encompassing of all types of students with different capabilities, amplifying their strengths, giving the students a chance to shine, much like how the colors in the rainbow spectrum combine to give white light, the brightest of them all.

Client
Nanyang Junior College

Littlebites

admin — Thu, 26 Apr 2012 09:27:05 +0000

Littlebites is an asian specialty bakery with a wide selection of handmade traditional asian pastries,
well known for its pineapple tarts. Key elements uses chinese paper cut motifs, which embodies the concepts of crafting, as well as reflecting the chinese culture and festivals. Also incorporated is the use of flour patterns, which reflects the handmade process element, recalling the imagery of a baker rolling the dough by hand on the table.

Designed like a recipe book, the brand guide provides the guidelines for applying the identity to application items at both corporate and marketing levels in a interesting way.

Client
Littlebites

Awards
Crowbar Awards 2011, Finalist, Corporate Identity

In Collaboration with
Jarryl Chia, Edward Chu

3rd Singapore Short Film Awards

admin — Mon, 05 Mar 2012 14:57:36 +0000

Branding of the inaugural 3rd Singapore Short Film Awards, comprising of components like the redesign of event logo, banner, poster, webpage and event booklet. The task was to come up with a set of consistent and modern visual language that more strongly represented the values of this award event. Key strategies involved tying in with mnemonic factors, such as Singapore Cinema and the awards itself, creating an overall bold, and visually arresting identity.

Client
Substation – Singapore Short Film Awards

Trailer
Semicolon

In Collaboration with
Trixie Chua

Living Portraits

admin — Fri, 06 May 2011 01:56:19 +0000

The rise of Singapore from a colonial port city to one of the world’s most vibrant and successful nations has been the business of its extraordinary leaders. During the four and half decades since its independence, Singapore has grown form being a developing country to one of the most developed nations in Asia, despite its small population, limited land space, and lack of natural resources. Lee Kuan Yew has stated that Singapore’s only natural resources are its people and their strong work ethic.

Our work here involves the branding and interior design of the Art gallery and its exhibition, Living Legacy, featuring more than 200 oil paintings, other visual media and audio commentary. The space is divided into three sections: 1.)The Colonial Period, focusing on the landing of Sir Stamford Raffles in 1819 and the beginning of British colonial rule; 2.)Images of Everyday Life, depicting struggles for survival under colonial rule, the deprivations of war, confrontation with communism, federation with Malaysia; 3.)Modernisation & Industrialisation, documenting the remarkable achievements of Singapore’s founding fathers: Lee Kuan Yew, Dr. Goh Keng Swee, Toh Chin Chye, S.Rajaratnam, Lim Kim San and Eddie Barker to name a few.

In Collaboration with:
Perspective

Factory Font

admin — Thu, 05 May 2011 05:45:16 +0000

A system of uniformity and equable operations, inspired by a constitution of a factory, the art of mass constructing — manufacturing through formal moulds of mass, volume, space by employment of modern industrial materials.

Visit www.factory1611.com/factoryfont to view an microsite designed with this font!

Don’t let information take over

admin — Tue, 26 Apr 2011 20:11:25 +0000

This is a video addressing the severe and real situation of Information Gluttony faced by the literate world today. Tons of information are being generated every single moment, read from books, downloaded from the internet, shared with friends, or even the obscene amounts of visual information congested around us. Even more to that, the birth of social media has allowed this transferring and sharing of information to escalate beyond every single means. It’s only a matter of time the bulk of the society is going to collapse under the weight of this influx when this equilibrium of information to receiver overloads, like a truck of cold air being sucked into a cracked open mass vacuum.

Stress issues, insecurities, psychological problems, who knows what might happen to our dear future?

While this situation is impossible to eradicate, we must then learn how to live and grow with it. And more importantly, us Creatives whom are most highly culpable to the negative effects of these impacts should draw consciousness to these problems and learn how to deal, and even so creatively employ it to our advantage.

In Collaboration with
Perspective

Director of Photography & Lighting
Fahmy Kiboshskie

Cast
Jarryl Chia, Dzafirul Haniff, Roy Wang

Special Thanks to
Jasper Yu & Philothea Liau

23

admin — Thu, 20 Jan 2011 10:48:34 +0000

Sparked by a lonely train ride on the eve of my 23rd birthday, I began to consider the trips of growing, and how its only during these landmarks we recollect such childhood memories of birthday cakes and the colorful toys/figurines on top of them. I think I often imagine myself to be part of this toy collection, merry-making, and to connect with the child within me.

I spend the most productive times of my day whiling away in lost hourglass sands. Trains, are like passing bullets, and I’m the passenger in these quick winds of the night. Somehow, someway or another I feel a tinge of sadness tonight, breathed alive from a far corner of my heart. Its my 23rd birthday tomorrow. Therefore and that’s why I’m afraid to be left alone on this day. And precisely because of that I secretly wish to be left alone instead. Its an interesting paradox if you’d ask me. I sit here dreaming of stories to tell and pictures to paint to myself, the ever lonely crux of the scenario. Yes, i’d be 23 in less than 24 hours time. It is not a fear of of abandonment, I swear. I listen to live mandopop music through my trusty music phone. I glanced at the bleak balding man sitting opposite me me on the empty row of seats, reading the evening papers, and I felt a slight pang of jealousy that he seems to have not a care in the world.

Photography and digital media, Series of 4
84(H) x 59.4(W) cm

Published
Modemag Issue #00, Numbers

Hungry Ghost Festival

admin — Thu, 06 Jan 2011 13:56:07 +0000

The Key focus of this branding campaign is to remind people of the primary ideas behind this traditional chinese festival, one that has huge significance to our culture yet increasingly alienated by the younger generations of Singaporeans. Having being associated with superstitious connotations and aging beliefs, this festival’s practices and celebrations are increasingly being marginalized. This year, we remind ourselves of the primary idea behind this festival, that of Filial Piety, based on the teachings of Confucius more than 2000 years ago in Ancient China, and how acts of offerings and giving to the deceased is a traditional mark of remembrance, love, and respect for the elders.

Campaign collaterals consists of poster, direct mailer, catalogue, TVC and souvenirs in the form of Limited Edition Hell Bank notes, promoting this event held, for the first time ever, at Fort Canning Park.

Tefal

admin — Thu, 11 Nov 2010 11:44:37 +0000

An advertisement done for Tefal non-stick pans, using the concept of a frying egg sliding off the pan effortlessly.

Music
Young Folks by Peter Bjorn And John

Missed

admin — Fri, 01 Oct 2010 12:51:10 +0000

As city dwellers in Singapore, we often notice the visual aspects of things because they often provide the most direct indication of what we need to know and understand in this fast paced society. However in truth, the sound aspect of our environment is omnipresent, and more often than not, it too makes up a huge portion of our daily experience living in this city. only for us to have missed realising its presence.

We seeked to engage viewers to undertake the process of rediscovering these seemingly ‘invisible’ sounds, by isolating these audio aspects of our society, taking them out of their visual context, for the viewers to breathe in these sounds and appreciating the ephemeral beauty of it, as well as to hear them from a different perspective. The typography is intentionally made ‘invisible’ and linked to a single source transmitting the sounds, which reflects the issue of invisible sounds and their fundamental place in Singapore’s social fabric.

EZ-link tapping sound, On bus 199, Boon Lay MRT; Coins payment sound, On bus 199, Hall 11 bus stop; Raining sound, Jurong Point; Train is coming & doors closing, Boon Lay MRT platform; Ice Tea stirring & sucking, Kedai Kue Kue Bugis Junction; Buddhist song, Waterloo St Guan Yin Temple; Selling flowers, Waterloo St Guan Yin Temple; Battery operated lantern music, Waterloo St; Traffic light sound, Bugis Junction traffic light junction; Egg frying, 255 Loyang Rise; Kettle whistling, 43B Surin Avenue; Refrigerator, Blk 5 Rochor Rd #14-614; Hair Dryer, 53 Soo Chew View; Electric drill, 222C Bedok Central #09-53; Dripping tap, Blk 298 Tampines St 23 #07-345; Kettle being filled, Blk 23 Pipit Rd #09-10; Cutting bread, Blk 423 Serangoon Avenue 1 #13-21; Gas stove, Blk 255 Clementi Avenue 3 #11-556; Teapot being filled, 7 Flora Drive #05-26

In Collaboration with
Yong Yi
Trixie Chua

Tuzi Album Launch poster

admin — Wed, 14 Jul 2010 05:21:31 +0000

兔子首张创作专辑
<< 喂！>>
Available at HMV and Gramaphone Singapore

Client
Tuzi

Fantasies of a Concrete Jungle

admin — Sun, 06 Jun 2010 08:46:31 +0000

Fantasies of a Concrete Jungle explores on the societal conflict between technology, human, and nature. As a society progresses on and embarks on more technological exploits that comes at the price of nature, one wonders we would get to experience this natural warmth of beauty tomorrow. Especially so for city dwellers like us, surrounded by a concrete jungle everyday, have we on a larger basis forgotten this existence of this beauty ourselves. Using a futuristic, fantastical and imaginative approach, the work questions whether nature in the future, would exist simply as a fantasy or a constructed fragment of our history.

Series of 10, Digital Photography print
Available for Sale, Contact for enquiries

Awards
Commonwealth Photographic Awards 2010, Judges Select

Exhibitions
Pameran Poskad 2010
12x: An Art Experiment, 2010
2010 Commonwealth Photographic Awards Exhibition, The Royal Commonwealth Society

Press
12x Curator’s Pick!
Culturepush
Farm