Find Your Extraordinary: Bentley Bentayga

2020

We were commissioned by Marketing & PR agency for Bentley Motors in Asia Pacific, Keko Singapore, to build an interactive virtual experience to launch the new Bentley Bentayga. With the campaign tagline of “Many Paths, Find Your Extraordinary Journey”, the interactive virtual experience enables viewers to take a virtual ride and experience what it took to create the definitive luxury SUV, where they can discover a total of 16 different ways to explore the new Bentayga virtually and craft their own unique experience. This full 360-degree integrated campaign across all communications channels also extends into the physical world, where customers who wish to experience the new Bentayga for themselves can access linked forms to request a test drive or enquire more about making a purchase.

Visit interactive experience here.

In collaboration with Visionnaire & Reel Loco.

ADM Undergraduates Prospectus 2020/2021

2020

We designed the ADM Undergraduates Prospectus 2020/2021, a yearly publication published by the NTU School of Art, Design and Media. This issue marks the 15th year of the school's founding, in which during that time has went on to become one of Asia’s leading centres of tertiary education in creative arts. The design of this issue has a slightly disruptive execution with a front & back flip-over reading style; the front containing a gate-fold booklet that features interviews with distinguished alumni who have went on to be leaders in their creative industries, and the back containing a documentation of academic and entry details.

This issue was presented in a beautiful cover design that features the anamorphic transformation of a creative straddled between the sands of tactility and the digital sphere. A raised spot UV effect runs over the patterns and text on the cover enhancing its tactility, making connections between the realms of Design Art and Media Art, the two key pillars and pathways offered by the college.

Write a Christmas Card 2019

2019

#WriteaChristmasCard is our studio's yearly self-initiated campaign to encourage people to send a handwritten note or a card to someone they care about for Christmas. Through the joy of receiving, we hope it in turn inspires the recipients to do the same. For this fifth edition, we designed our smallest cards ever in the form of matchboxes, which opens up to a wonderful surprise of a mini polar bear figurine within! Also included are limited edition risograph printed versions of the card!

ADM Graduates Programme

2020

Building upon our past series of branding campaigns for the Masters & Ph.D. programmes from the Nanyang Technological University's School of Art, Design & Media, this year's edition brings attention to the shift in emphasis on digital culture and how it influences the research in historical, aesthetic, industrial, global and socio-cultural contexts.

To reflect these research journeys, we decided to approach this year's campaign with a futuristic direction where we positioned the scholarly mind as the universe, amidst sculpted pixels as a graceful flourish representing the digital sphere.

WKWSCI Graduates Programme Prospectus

2020

As part of the communication facelift for the Nanyang Technological University, Wee Kim Wee School of Communication and Information, we redesigned the Graduates Programme prospectus to succinctly reflect the schools’ unique value proposition of its multi-faceted, multi-disciplinary approach to communication studies. From the unique die-cut pages to our bold use of colours and illustrations across the sections, the prospectus perform both a functional and emotional role in bringing forth a freshness to the overall identity of the programme.

Home, Truly Publication

2020

We were commissioned by the National Museum of Singapore to design a 116 page hardcover publication to accompany the Home, Truly: Growing Up With Singapore, 1950s to the Present exhibition held in collaboration with The Straits Times, as part of the newspaper’s 175th anniversary. Serving as a companion to the show, the publication features generous amounts of photographs and artefacts, including those contributed by members of the public which explores the moments and experiences in Singapore’s past and present that express Singapore's identity and collective memory as a nation.

The Foot Beneath the Flower Catalogue

2020

This exhibition catalogue features 18 artists from the group show The Foot Beneath the Flower: Camp. Kitsch. Art. Southeast Asia. Hailing from Indonesia, Malaysia, Myanmar, Singapore, Thailand and the Vietnamese diaspora, their works engage with the region in various ways by utilising visual idioms of kitsch as strategies of subversion to complicate the status quo. The publication also features an essay by guest curator Louis Ho.

This flamboyant publication features a solid state bronze hot-stamped illustration sprawled from cover to back, re-emphasising the indulgence of camp and kitsch in radical and responsive ways.

The Foot Beneath the Flower: Camp. Kitsch. Art. Southeast Asia

2020

The Foot Beneath the Flower is an exhibition held at the Nanyang Technological University, School of Art, Design & Media's ADM Gallery, featuring contemporary art from Southeast Asia in the key of high-pitched camp and kitsch. Camp, as Susan Sontag has remarked, is characterised by artifice, frivolity and “shocking excess”, qualities that likewise mark the aesthetics of kitsch. Guest curated by Louis Ho, the show proposes that such excess may nonetheless encompass themes that are in equal measure canny, critical, and redolent of the realities of life in Southeast Asia today.

The works here engage with the region in various ways, representing familiar socio-cultural narratives as stylistic froth and counter-ideological glee. The recontextualisation of everyday Southeast Asian visual and material cultures within the frameworks of camp and kitsch are being embodied across installation, sculpture and mixed media works.

The exhibition title was a wordplay on the book The Flower Beneath The Foot by Ronald Firbank, and we decided to make meaning of this through a graphic laden exhibition identity which also portrays an overall eccentric aesthetic. With the flower overpowering the foot, it conveys a subversive celebration of the complication of status quo.

Circadian

2020

Circadian is a digital exhibition we designed for artist Wyn-Lyn Tan, whose artistic practice is grounded in painting and driven by a visual language shaped through rhythm and intuition. Launched during the midst of the COVID-19 lockdown where people are confined to their homes, the artist installed these works in her own home-turned-exhibition space in a bid to allow viewers to rediscover domesticity, where one’s personal space becomes your world. The elusive and abstract concept of time is further re-emphasised by a rhythmic ticking ambient sound, whilst an elegant masthead reveals different crops of her works at different times of the day, mirroring each specific hour of her 24-hour circadian cycle across the lockdown period.

Visit digital exhibition here.

Thoughts on Paint and Canvas

2020

Thoughts on Paint and Canvas is a collaborative project with artist Jane Lee which traces her early experiments with paint that traverse the domains of installation and sculpture. Featuring miniature study pieces exploring the materiality of paint and canvas that she created from 2002-2017, they are accompanied by the artist's notes that highlight her developments at different stages of her practice.

A luxurious burgundy leather jacket with the title set in gold lends an elegant tone for the retrospective’s spare but contemporary layout, comprised of full-bleed pages and spreads. Presented like an artist's sketchbook, it also provides us a glimpse into Lee's processes which have led to the realisation of her signature large-scaled works.

This limited edition artist book is produced in conjunction with the exhibition Reformations: Painting in Post 2000 Singapore Art at the ADM Gallery, 18 Jan – 16 April 2019.