Mitsutropolis

2023

We were commissioned by Mitsubishi Electric to design a welcome station in the center's lobby area that allows guests to learn about the company's mission, integrated solutions, and capabilities both inside and outside of the Group through interactive storytelling.

From an experience design perspective, our first goal was to provide visitors with a formal introduction to Mitsubishi Electric's mission of delivering integrated solutions and sustainable products to build urban resilience, tackle climate change, and bring new value to all stakeholders, thereby contributing to the realisation of a vibrant and sustainable society. After that, we incorporated tools that encourage participation, designing an evocative and immersive experience that create a hook for visitors to stay engaged.

Coined as "Mitsutropolis," visitors are fully immersed as soon as they lay their eyes on this all-encompassing smart city. The installation features a city landscape with a train depot, a harbour, residential, commercial, and industrial buildings, meticulously designed to represent our urban environment. The experience is enhanced by interactive screens that showcase a series of animated videos illustrating how Mitsubishi Electric's integrated solutions impact our lives and society, spanning areas such as transportation, buildings, water treatment, data centers, and factory automation. Housed within the buildings in this large-scale cityscape, the notion of Mitsubishi Electric as an Integrated Solutions provider, inspiring change and driving social progress, is further reinforced.

Animation in collaboration with Semicolon.

ADM Undergraduates Prospectus 2023/24

2023

This issue of the ADM prospectus is a unique one that comes in two parts, a circular (alumni feature) and a square (admission information) book that when joined together, they form a complete X, symbolising the intersection of different disciplines and perspectives across various art, design and media fields, an echo to the School of Art, Design & Media and its distinctive Design Art and Media Art programmes.

As with most creative fields, what the audience sees and appreciates is often just the final outcome. Few sit to ponder on the importance of how the creativity process inspires and changes the way people see and feel. The alumni feature showcases stories of illustrious alumni from every single batch since its inception till date across all six majors, and celebrates the various propellers of their creative practice and how ADM has played a role in their journey till date.

The ADM prospectus is not just a book, but it is also an object of art in its own right. It is a statement about the power and beauty of multidisciplinary creativity, inviting readers to engage with the book not only as a source of information, but as a sensory and aesthetic experience.

Featuring alumni Alecia Neo, Davier Yoon, Esther Wang, Manoj Prabhoda Chandran, Daryl Goh, Lim Qi Xuan, Annette Lee, Clifford Loh, Gerald Chin, Tan Xin Hui, Toby Tan, Jake Tan, Melodie Edith James and Marc Yap.

Accolades
iF Design Award 2025 – Winner
C2A Creative Communication Award 2023 – Best of the Best
DNA Paris Design Awards 2024 – Winner

Gallery Children’s Biennale 2023

2023

The Gallery Children’s Biennale has been a key programme of National Gallery Singapore since 2017, embodying the Gallery’s commitment to inspiring young, curious minds with art. This year, the Biennale features 11 interactive and immersive artworks responding to the theme of “Let’s Make A Better Place”, inviting children and adults to discover how we can create a world built upon this year’s core values of care, respect, imagination and collaboration.

Centred on art created for, with, and by children, the Biennale is a warm and welcoming space for everyone to have conversations about their dreams, ideas, and even struggles. Using the artworks in the biennale as a point of inspiration, we created an inclusive and accessible campaign with characters interacting, collaborating, and engaging in creative activities. The sense of community is further built upon as the key visuals exemplifies the many ways that children can learn and play while also engaging more with the world around them. The design details are tailored to be playful and expressive, as the branding concept is extended across the biennale's website, social media channels, and various on-site programmes, inspiring visitors of all ages.

Light to Night 2023

2023

Light to Night is the anchor event of the annual Singapore Art Week 2023. Organised by National Gallery Singapore, this year's theme "Here and Now" draws inspiration from how artists create works in reaction to one's time and place, inviting visitors to reflect on contemporary topics and investigate what it truly means to be in the present. The festival runs across the full day, from day to night time, offering a chance for spontaneous and fleeting interactions with art as well as the possibility to reflect on the world and who we are right now.

Using a dynamic composition of intersecting forms and lines with a bold and brilliant colour scheme that represents the full spectrum from day to night, we developed an abstract and colourful key visual for the festival. Together, the forms produced a sense of movement, depth and fluidity that evoked the festival's exciting and immersive experience. Utilising the patterns' typographic potential, we also developed a distinctive main logotype with the lines and shapes flowing into one another seamlessly. Additionally, the patterns were transformed into graphic containers for both onsite and web applications.

Accolades
DNA Paris Design Awards 2023 (Graphic Design/Colorful Design)– Winner

Teens & Kin

2022

Teens & Kin is an exhibition presented by the Mind Science Centre at the Mind Art Experiential Lab (MAELab) which puts the spotlight on youth mental health in Singapore. With a particular focus on the relationships between youth and family, the exhibition brings together thoughtful infographics, artwork commissions, and activity areas that share insights into challenges to adolescents’ mental health, and avenues for tackling these challenges. By offering a nuanced take on the mental health challenges affecting youth today, the exhibition hopes to combat stigmatisation with knowledge and earnestness.

We was approached to design the exhibition and create an exhibition identity to represent the research presented along three key areas: The Shape of Youth, A Unwavering Optimism and A Family Affair. Approachability was a key guiding point for our branding process, as we felt it was quintessential to present data in a unique fashion that had personality; imploring visitors to delve deeper. This led us to explore an abstract illustrative method and develop a friendly, colourful identity that would work well across all the curated content walls of survey studies, infographics, artwork commissions and activity areas, sharing insights into adolescents’ mental health problems, and avenues for tackling these challenges.

Curated by John Tung.

Responding to the theme of the exhibition, new artwork commissions by Singaporean artist Mary Bernadette Lee and Singaporean Youths from the West, led by Boon Lay Garden Primary School was also unveiled at the exhibition. Over the course of multiple workshop sessions conducted by Lee, the artworks produced by these youth offer meaningful insight into their psyche. Meanwhile Lee’s own parallel work, developed in conjunction with her own parents in a process mirroring the workshops, offers an artistic and heartfelt take on the role family has played in her life.

Gallery Wellness Festival 2022

2022

The inaugural Gallery Wellness Festival is part of National Gallery Singapore’s efforts to use art to increase wellness, and is the Gallery's commitment to being a place that promotes art and well-being. Wellness has become a key priority in present times following the periods of isolation and disruption brought upon by the pandemic, which have taken a toll on people’s mental health. The theme for the first edition of the Festival is “Art Restores.” By providing fresh approaches to support one’s well-being, the festival hopes to remind each of us to set aside time to rest, take care of ourselves, as well as each other; to slow down life’s pace and to take time to appreciate its beauty.

FACTORY was approached to create a new brand identity to represent the Festival, introduced through it unique spectrum of programmes which embraces the three dimensions of wellness, being Movement, Mindfulness and Culture. Besides featuring a set of abstract symbols which represents the journey of seeking wellness, a smiley face is also lodged within the main typographic lock-up; representing the notion of well-being obtained through mindfulness, introspection and reflection. These concepts inform the overall colourful identity and resonate throughout the new visual language across all the online, print, and on-site applications.

ADM Alumni Show 2022

2022

The annual ADM Alumni Show is part of the Nanyang Technological University, School of Art, Design and Media’s ongoing efforts to engage and showcase its proud alumni who have made waves in the industry. Exhibited within the ADM Graduation Show, it also serves to create an aspirational connection between the generations of graduates with its current students. We were commissioned as curators and designers of the 2022 edition, titled Beyond ADM.

Our starting point for the curation of works was to illuminate the stories and journeys of ADM Alumni who have gone on to pursue multidisciplinary careers which are not limited to the areas of disciplines in which they've graduated from, with the aim of cultivating a deeper understanding of cross disciplinary creative studies. The featured works and interviews are a reflection of the valuable lessons that they have picked up along their careers, celebrating the possibilities of creativity. Ultimately, we want to spark questions on how strength could be found where differences exist through the spirit of collaboration

Participating alumni are Chen Xi, Harng Foong, Tania May Leong, Chris Tan, Tisya Wong and Woong Soak Teng.

Light to Night Festival 2022

2022

New Ways of Seeing, Thinking and Being, is the 6th edition of the Light to Night Festival organised by National Gallery Singapore as the marquee event of the Singapore Art Week. The theme enunciates the cultural zeitgeist of the world as we look towards the arts to inspiring audiences to pursue new perspectives in order to better understand how the world has evolved in the "new normal" through the COVID-19 pandemic.

We were commissioned to design the key visual for this festival that would seamlessly connect all parts of the campaign through various print, video and digital presence.

The key visual was designed to reference a series of prisms, individually abstract and indistinguishable yet when seen together, the word ‘New’ triumphantly emerges from a vast spectrum of expressive organic colours and excitement, responding to how art can inspire new perspectives. Each bespoke wordmark represents a key proposition from this year's festival, to inspire a new way of 'Seeing', 'Thinking' and 'Being’.

The festival runs from day (light) to night, therefore a core colour palette of cool blues and vibrant oranges was established to signify the harmonious transition, providing increased flexibility for digital applications of the posters during the festival.

Accolades
DNA Paris Design Awards 2022 (Graphic Design/Colorful Design)– Winner
Graphis Silver Award, Poster Annual 2023

New World’s End

2022

New World’s End is a new immersive art experience & audio tour organised by OH! Open House that brings the old 1960s Singapore back to life through a stunning journey that marries stories, history and art; down the streets of the historic Jalan Besar, its back alleys and into hidden rooms & fantasy spaces with its backdrop. We were approached to brand, design its Front-Of-House, and craft the website that would help to launch this. The experience opened to great fanfare that saw sold out crowds leading to the end of the year.

Buy tickets to the physical experience here.

Accolades
Graphis Silver Award, Poster Annual 2023

We embarked on a period of research to identify the key emblems, landmarks, characters and stories that would define the rich tapestry of this historic area in Singapore. Through illustrations, we depicted the environmental images, archival photos, snapshots of characters to give the key visuals a friendly, approachable persona which is immersive and powerful at the same time. These elements were framed around the two central key characters of Rosa and Kiran: two seemingly ordinary people whose lives were changed forever by momentous events that took placed in the New World Amusement Park.

Chong Hoe Healthcare

2022

Started from humble beginnings, Chong Hoe Healthcare is a family run business which has served the Singapore community for more than 60 years. Founded in 1957, it has been featured in numerous newspaper publications and TV documentaries over the years, and is known as a reputable brand that is synonymous with effective Traditional Chinese Medicine (TCM) healthcare solutions. The business is currently under the stewardship of its third generation of TCM practitioners, whom approached us to help revitalise its brand in the face of a fast changing consumer landscape of which its existing customer base is ageing, and that the mindshare amongst a younger audience towards the benefits of TCM is vastly limited.

Chong Hoe translates into three key essences: Heritage, Holistic & Harmony. It was clear that the brand needed a modern identity that clearly and concisely conveys these attributes with poise and elegance. More importantly, it needed to build trust that would rationalise with the younger, new audience who knew little to nothing about the benefits of Traditional Chinese Medicine. Through extensive workshops with the owners and in-depth market research, we went through an extensive re-branding exercise which lead to a clarity in its brand promise and a rejuvenation in its brand strategy. Our efforts also extended into redesigning a complete suite of packaging solutions for their medicinal and healthcare products which appeals to the taste of the modern consumer.