2023
The Gallery Children’s Biennale has been a key programme of National Gallery Singapore since 2017, embodying the Gallery’s commitment to inspiring young, curious minds with art. This year, the Biennale features 11 interactive and immersive artworks responding to the theme of “Let’s Make A Better Place”, inviting children and adults to discover how we can create a world built upon this year’s core values of care, respect, imagination and collaboration.
Centred on art created for, with, and by children, the Biennale is a warm and welcoming space for everyone to have conversations about their dreams, ideas, and even struggles. Using the artworks in the biennale as a point of inspiration, we created an inclusive and accessible campaign with characters interacting, collaborating, and engaging in creative activities. The sense of community is further built upon as the key visuals exemplifies the many ways that children can learn and play while also engaging more with the world around them. The design details are tailored to be playful and expressive, as the branding concept is extended across the biennale's website, social media channels, and various on-site programmes, inspiring visitors of all ages.
