2024
To help position NTU’s College of Humanities, Arts, and Social Sciences (CoHASS) as forward-looking and contemporary, we aim to shift the perception from a traditions-bound institution to a dynamic, modern one with a vibrant academic community. Our strategy for the admissions campaign focuses on attracting prospective students interested in Humanities, Arts, and Social Science programs, while also engaging and connecting with current students, faculty, and alumni.
Our campaign, titled “From Today To Tomorrow” underscores the message that who students become at CoHASS can significantly impact the future of the world. We developed a robust content strategy tailored to our target audience involving two distinct approaches. Firstly, by identifying individual school personas, we targeted prospective students with clearer, more compelling messaging that highlights the unique reasons to enrol at NTU CoHASS. Our top-down approach includes school-driven a social media campaign emphasising program rankings, double majors, student life, alumni experiences, internships, and campus facilities. Additionally, we also collaborated with student clubs and alumni for Instagram takeovers, featuring monthly topics that showcase the dynamic aspects of life at CoHASS.
We also used a ground-up approach which utilises platforms like Reddit for scheduled AMAs to directly engage with youth and student subreddits under the #FROMTODAYTOTOMORROW chat topics. This communication strategy emphasizes the transformative journey students undergo at CoHASS, highlighting the interdisciplinary learning opportunities that transcend traditional boundaries.
