2017
The NTU International Photography Awards (NTU IPA) is a biennale competition jointly organised by Nanyang Technological University (NTU) and National Geographic Live Singapore (Nat Geo Live).
The theme of NTU IPA 2017 is Art, Science and the Image. Science has long inspired art and artists, especially in the realm of photography. From the mechanical conceptions of the camera obscura to the chemistry- heavy analogue photography processes, photographers of the past have shown how they harnessed the scientific zeitgeist of their times to advance their art. Fast forward to the 21st century and we see how science and technology have integrated seamlessly into our everyday lives.
The brand mark of the award is heavily influenced by the importance of 'light'; how its integral to photography as a medium. Light reflects what the photographer sees. Through science (the photography medium), what the photographer sees is translated into art, where vision becomes 'tangible'
Visit the NTU IPA website here
Light is heavily utilised in the design of the exhibition; light barriers and spots which denotes and divides spaces, helping the viewers navigate the exhibition space seamlessly.
We also designed an exhibition catalogue which details the winners of the competition. The title on the cover was created fully using the spot UV printing technique which made it visible only at an angle where light hits. The main brand mark is then UV printed onto a transparent plastic sleeve which protects the book.
The awards website is designed via a split screen scrolling system that amplifies the concept of light and dark. Participants can submit their works through the left side of the site which featured a countdown timer till the closing date of submission, thereafter it is locked. The right side features the award information and winners.
