2019
Sultans is the casual sub-brand of Sultans of Shave. Developing the brand’s name and visual language was a fun one as we injected humour and light-heartedness into it. By reducing the name to Sultans, it brings out the brand promise of fuss free, barbershop quality haircuts at wallet-friendly prices, yet the same top-notch service synonymous to the Sultans of Shave brand.
As such, the brand mark was designed to be energetic and vibrant, complementing a set of key graphics that spoke about the creative touch-points of barbering and the modernity aspects in classic trend
