2015
Superfat Designs is a multi-disciplinary interior and architectural consultancy firm, with a keen interest in visual arts, photography, sustainability and contextualism. They pride themselves in synthesising clients’ needs with contextualization and sympathy to the built environment, producing a design uniquely tailored to suit the lifestyles of their clients.
Used to be called Fat Designs, we were tasked to a conduct a rebranding exercise for Superfat Designs which highlights its repositioning towards sophistication and a wider range of work; a brand new set of identity to be applied across all print & online media.
We designed a modern brandmark shaped to resemble the bird’s eye view of a floor plan. The strokes and letterforms within speak about people and objects interacting in a dynamic and modular space – which is the essence of Superfat designs’ philosophy: To inform, transform and create form.
On top of that, the clean and bold website design we crafted echoes the studio’s strive for the perfect synergy of logic and creativity.
Visit the website here: www.superfatdesigns.com
