2017
Xun Tea (寻茶) is a new tea brand based in Beijing, China, targeting the gifting market. We were approached to design the brand identity and packaging for this new brand.
Inspired by the imagery portrayed in the painting Wanderer above the Sea of Fog by Caspar David Friedrich, we wanted to capture the spirit of adventure and curiosity embedded within an explorer, and project the understanding of how new experiences brings forth a new way of seeing the world around you into the brand. Through this, we created a brand personality called Mr Xun (a play on the phonic of the chinese word '寻', which means to seek). Through Mr Xun's journeys around the world, he brings back new and exotic teas as gifts; through his teas, you are connected with the world.
