Uber Vernacular

2018

Featuring the works of faculty members and students from the School of Art, Design and Media’s photography department, the exhibition explores how notions of place, and their ever-changing facets that are subjected to individual and collective experiences, can open themselves to other domains of inquiry, from the social and the cultural, and to the personal and the political.

Drawing upon the unique characteristics that define environments, habitats and spaces, each presentation in UBER-VERNACULAR can be seen as an observation, a reflection or a meditation on the manifold languages that can define the essence of a place across memory, space and time.

We designed the brand mark and collaterals to embody the spirit of this exhibition; utilising a typeface with distinct slants and offbeats to punctuate, reflecting how the common language and culture of a place when seen and presented through the lens of photography offers a shift in perspective.

 

What Is Essential Is Invisible To The Eye: Works of Lyota Yagi

2018

What is Essential is Invisible to the Eye, held at ADM Gallery of NTU School of Art, Design & Media, presents the works of Lyota Yagi which traverses a wide range of media and deconstructs their conventional modes of usage and reception. Central to his investigation of the properties of sound is how this ephemeral medium intersects with object-making in art, at times creating unforeseen forms of representation beyond the visual domain, providing viewers glimpses of the invisible aspects of the everyday through the experience of art, as well as conjuring one's imagination and ways of encountering that which may be inherently known, but often unseen.

We designed the exhibition brand mark using negative space to highlight and suggest what is actually there; an illusion which forces the viewers to imagine and fill in the gap, bridging the experience of what is invisible yet essential.

 

The print collateral builds upon the concept of 'encountering the invisible'. Hidden in the negative space within the exhibition brand mark is a mini exhibition catalogue that is saddle-stitched, stuck down and flushed with the top surface.

Exceptions of Rule: Counterpoints to Truth

2018

Contemporary artists have long been drawn to examining the blurred boundaries between fact and fiction. In recent times however, it is the interpretations of the former that has increasingly become a cause for suspect, and grounds for artists to relook prescribed beliefs. It is this condition of uncertainty regarding the relativity of subscribed truths that the exhibition Exceptions of Rule: Counterpoints to Truth, attends to, through the works of artists Song-Ming Ang (Germany / Singapore), A.R. Hopwood (United Kingdom) and Pak Sheung Chuen (Hong Kong).

Held at ADM Gallery of School of Art, Design and Media, the works can collectively be seen as provocations to domains of knowledge, and where unusual manoeuvres in art-making have the potential to become critical acts of discernment. The exhibition branding we designed conveys the ideas of the stretching of truth and challenges the notions of Fiction versus Reality.

 

A unique artist post card book we designed for Song-Ming Ang allows viewers to collect the postcard artworks displayed in this exhibition.

Write a Christmas Card 2017

2017

For the third edition of the our #WriteaChristmasCard project:

•  We have fun!
•  We go retro!
•  We return to our childhood of amazing 8-bit arcade machines!
•  We go back to a time where fun, was fun!
•  We designed 3D lenticular cards!
•  We gave out special #tempfun Christmas temporary tattoos!
•  We have cool shiny envelopes!

Till next year, and Merry Christmas everyone!

Check it out the 2017 edition here!
Revisit the past campaigns here: 2015 / 2016

 

NTU International Photography Awards

2017

The NTU International Photography Awards (NTU IPA) is a biennale competition jointly organised by Nanyang Technological University (NTU) and National Geographic Live Singapore (Nat Geo Live).

The theme of NTU IPA 2017 is Art, Science and the Image. Science has long inspired art and artists, especially in the realm of photography. From the mechanical conceptions of the camera obscura to the chemistry- heavy analogue photography processes, photographers of the past have shown how they harnessed the scientific zeitgeist of their times to advance their art. Fast forward to the 21st century and we see how science and technology have integrated seamlessly into our everyday lives.

The brand mark of the award is heavily influenced by the importance of 'light'; how its integral to photography as a medium. Light reflects what the photographer sees. Through science (the photography medium), what the photographer sees is translated into art, where vision becomes 'tangible'

Visit the NTU IPA website here

 

 

Light is heavily utilised in the design of the exhibition; light barriers and spots which denotes and divides spaces, helping the viewers navigate the exhibition space seamlessly.

We also designed an exhibition catalogue which details the winners of the competition. The title on the cover was created fully using the spot UV printing technique which made it visible only at an angle where light hits. The main brand mark is then UV printed onto a transparent plastic sleeve which protects the book.

The awards website is designed via a split screen scrolling system that amplifies the concept of light and dark. Participants can submit their works through the left side of the site which featured a countdown timer till the closing date of submission, thereafter it is locked. The right side features the award information and winners.

In Praise Of Shadows

2017

Occupying a unique dimension between darkness and light, shadows accompany solid forms, asserting the presence of the self and tangible objects. Like a companion to all things physical, they suggest a parallel existence that mimics this reality, yet remains a realm that is enigmatic and transient.

The exhibition title is drawn from the 1933 essay of the Japanese novelist Junichiro Tanizaki by the same name that explores the aesthetics of shadows, celebrating the ambiguity and subtlety of colour, shade, texture and tone. In Praise of Shadows, the exhibition, features five artists Lavender Chang, John Clang, James Jack, Ishida Takashi and Warren Khong, whose works take these themes as an entry point to expand ongoing concerns in their respective practices.

The brandmark we designed for this exhibition plays on the illusion between the physical and shadow states; a reflection of the works' attempts to find meaning in between these realms. The idea follows through the rest of the environmental and collateral design, with the visual language framing the content it holds.

DNA Paris Design Awards 2020 — Winners in Graphic Design/Branding category

 

 

Exhibition Invite

An exquisite printed invite mimics the act of pulling a plain canvas out from the shadows casted onto the actual walls of the gallery space, drawing one's attention to the intricate role shadows play within the narrative of this exhibition. The package consists of five postcards, each one representing one of the artist exhibiting in this show.

The Art Of Conflict

2017

​Investigating the social, geographical and political dimensions of conflict, The Art Of Conflict held at ADM Gallery features contemporary artists whose works address and reflect on the tensions that emerge from societal ruptures, ranging from urban disruptions to violence and war.

Showcasing artistic responses to some of the most contentious crises in the past decade by artists from China, India, Indonesia, Iran, Korea, Japan and Pakistan, The Art of Conflict highlights how video has increasingly become a critical medium in portraying the immediacies and complexities of confrontational issues, both past and present.

The branding we've designed for this exhibition draws inspiration from the notion of escalating tension; the tipping point before conflict erupts. We translated this idea through a subtle use of abrupt gradient hues transitions, applied across spatial walls, text labels and exhibition print collaterals. The strikethrough across the exhibition brand mark highlights how conflicts affect society and humanity, as well as their consequences, as portrayed by the art in this exhibition.

 

 

Exhibition catalogue

Eden In Iraq

2017

Eden In Iraq is an interdisciplinary, environmental art and design exhibition tracing the evolution of the wastewater remediation project in the marshes of southern Iraq near the historic site of the Garden of Eden. The researchers, artists and designers involved in this project have used environmental art, design, and wastewater to create a restorative wastewater garden for cultural memory, education, and shared social space. Drawing on Islamic and Mesopotamian traditions originating in this historically and symbolically charged region, the Eden in Iraq Waste Water Garden is designed to be a syncretic container for ecological and cultural restoration.

We were tasked to create the branding and design of this exhibition, held at National Design Centre Singapore which showcases design/engineering drawings, models, photo & video documentary which helps visitors understand the tremendous effort gone into this process, as well as the rich history of the Marshes and its People.

Read up more about this project here: Eden In Iraq

 

 

The structure of the exhibition is centred around three sections, marked by three sets of totems that were inspired by a grid of islamic patterns.

 

Print collaterals provides viewers a peak into the beautiful marshes when unopened.

Write a Christmas Card 2016

2016

The second edition of the our #WriteaChristmasCard features everyone's favourite creature: Cats! Same rules, if you’d like a beautiful card to send to someone you care for, simply enter your mailing address via our website and we’d mail out a blank Christmas card to you for free!

This year's card also contains a cool pop-up dome which opens up from within, surrounded by cool blind emboss features.

Visit the 2016 edition here!

 

Iskandar Jalil: Kembara Tanah Liat

2017

The exhibition Iskandar Jalil: Kembara Tanah Liat (Clay Travels) held at National Gallery Singapore seeks to map Iskandar Jalil’s artistic practice comprehensively as a dialogue between the modern and traditional. Also, it aims to reinforce ceramics as an important but overlooked thread of history of modern art of the region through its adaptation of materials, literature; as well as a reinvention of pictorial idioms and forms.

In collaboration with Superfat Designs.

Gong 2017 Creative Circle Awards – Silver for Non Commercial Exhibitions
IDA Design Awards 2019 – Honorable Mention

 

 

Title Wall

The title wall was hand plastered and painted to create a tactile introduction to the show, a nod to the nature of ceramics presented in this exhibition. The color chosen was also called an ‘Iskandar Blue’, in reference to a few hues of blue the artist favoured in his artworks.

 

 

Spatial

The exhibition design seeks to evoke the idea of an Archipelago, with the landscape re-imagined from the terraced hills of islands to overhanging curtains of fabric representing low clouds over the hills. Spatially, the scheme takes on curvilinear shapes with different treatments, heights and materials, leaving the exhibition open as visitors meander through it, discovering the art pieces with a view of what happens in their foreground, middle ground and background in their peripheral vision; a reflection of the viewing of a traditional landscape art piece. This allows a contemplation of Iskandar’s works through the ages and how his thinking has changed and developed over the course of his career.

 

Wayfinding

The exhibition is made up of 2 galleries, separated by 40 metres long corridor. As such, we designed a wayfinding system formed by the recurrent motive of archipelagos, presenting an immersive experience as visitors navigates through the space.

 

Invites

The concept of the archipelago was extended to the print invites, featuring a 3D blind emboss effect.

 

 

Poster

 

Activity Brochure