ADM Show 2015

2015

What do we see when a ball is travelling through the air or rolling across a surface? Some may marvel at the effortless grace with which a simple object moves through space and time, but for most of us, a ball in motion is an ordinary occurrence bound by the laws of physics.

But it is more than that. The ball achieves momentum, gains speed, passes by and through the pressures that could slow it down or bring it to a halt. It becomes greater than a simple shape – it’s a circle, a wheel, a cell, an atom, an organism. It takes flight, it clashes and connects with others, and through that friction gains strength, intensity and direction. It is projected into the world; its reach and potential amplified.

This arc parallels the journey that students undertake at the School of Art, Design and Media (ADM). The pathway of the ball is a symbol of their growth and the amplification of their potential, which is showcased during the annual ADM show.

admgradshow.com

AWARD(S)

DFA Design For Asia Awards 2016 (DFA 亚洲最具影响力设计奖) – Bronze

This year, the show’s identity uses a bold, deconstructed hybrid logotype, complemented with the image of a ball that projects the title of the exhibition. While the ball symbolises the possibilities of student potential, the letters in the typographic stack evoke dynamism and vibrancy. Between the division of lines and planes, the message behind the logo is simple: to project creative talent into the world – as our graduates will when they complete the final stage of their journey through ADM.

[re]connect: Postmodern Documentary Photography

2015

Documentary photography has undergone changes in the last three decades as it has become increasingly appropriated into the art world. Imagery that once used to illustrate pages in journals now often hangs on gallery walls. As photography entered into the 21st century, the advent of digital technology completely changed the philosophy of construction of documentary photography. The common use of digital technology has increased awareness of how easy it is to manipulate documentary images. With this manipulation, new genres of documentary imagery have increased confusion as to how we define documentary photography.

[re]connect: Postmodern Documentary Photography features selected works from 11 leading artists in the field of contemporary documentary photography: Min Kim Park, Oh Soon-Hwa, Jesvin Yeo, Nate Larson and Marni Shindelman, Julia Cybularz, Regina Mamou, Joe Johnson, Lynn Lee, Billie Mandle and Lee Dong Jun. Their research focuses on finding new ways to portray ‘truth’ through photography, exploring new subject matter in unique locations, confronting societal expectations and social norms, and discovering new ways of enhancing documentary photography in the digital age.

Sense & Sensuality

2015

Today, smart textiles and wearable technology is an emerging interdisciplinary field that brings together artists, designers, scholars, scientists, and engineers to explore fashion in various perspectives. The leading edge is coming from academic, art, and research institutions worldwide, as well as innovative local arts groups and startup companies, and primarily in the field of wearable and ubiquitous computing. This exhibition, Sense and Sensuality: The Art & Aesthetics of Wearable Technology is a dynamic intersection between fashion and the future. Curated by Assistant Professor Galina Mihaleva, the exhibition features her works as well as works produced by ADM students and alumni, and leading experts from Singapore, United States, The Netherlands and Canada.

Our branding work for this exhibition spreads across print and environmental design. The brand mark we created is built upon the emotive qualities of theatre and drapery to reflect the nature of this exhibition. We took a futuristic and new age approach in regards to the environmental and poster design, drawing influence from the technological influence and overall experience of the show.

Gnome & Bow

2015

Gnome & Bow is a Singapore based fashion start-up, offering bags that do more than just provide function,
but also crafted as an extension of ones imagination and individuality.

We were approached by its founder to create the Gnome & Bow brand identity, as well as to craft a crowd funding campaign with the aim to raise SGD$30,000 in a space of two months in order to fund production and launch his first line of products.

We designed Gnome & Bow’s brandmark as a modern symbol resembling the brand’s mascot, the Master talessmith. The combination of the tall Gnome hat and classic gentleman bow tie speaks about the essence of the brand – the culmination of fantasy with the mark of class. The Gnome & Bow brand was then further crafted based on extensive market research to help distinguish itself from the competition. The visual language we developed allowed the fantasy element of the brand to come forth, appealing to its target audience and potential contributors.

Leveraging on a strategic social media strategy, the crowd funding campaign was a tremendous success. $37,561 was raised in 38 days, 25% more than initial target. It became the largest successfully crowd funded campaign of its nature in Asia Pacific, with over 10,500 Facebook page views garnered and featured in over 20 online and print media outlets such as Esquire, Style Men & Cosmopolitan etc. Following that, we designed the Gnome & Bow online store from which the brand was launched.

View Pozible Crowdfunding Campaign / Visit Gnome & Bow Online Store

Go Local!

ADM Show 2014

2014

A rubber band is a simple object that could represent many things. Its adaptive nature allows it to stretch and take on any shape: shapes that are limited only by one’s imagination.

The annual ADM Graduation Show is a showcase of ideas from the graduating batch of students. In this aspect, the rubber band, in its original state, represents the birth of an idea. Limitless possibilities arise when combined with a student’s creativity.

The identity for this show is based around a bold uppercase sans-serif logotype. It accentuates the contrast between different planes and movements, forming a visual representation of the quality of adaptivity that captures the dynamism of the show and unifies its themes of creativity, fluidity, and visual impact.

admgradshow.com

Centring the logotype in the midst of the rubber bands, we thrust it into the limelight, celebrating the pushing of one’s limits and the excitement of possibilities.

For this exhibition, we developed an identity which made use of the rubber band as a primary narrative, applied across all print, digital, & environmental mediums using a bold and extremely eye catching color palette. We also tied in the idea of each student being uniquely creative through the photo shoot; whereby each student is dressed in a manner that befits their personalities and creative ideals.

S.Sudjojono: Lives of Pictures

2014

Organised by ADM Gallery, S. Sudjojono: Lives of Pictures features artworks by the late Indonesian painter, S.Sudjojono (1913-1986), considered the father of modern painting in Indonesia. It is is part of Seabad S.Sudjojono 1913 – 2013 (The Centennial Celebration of S.Sudjojono) to commemorate the 100th anniversary of the birth of this Indonesian artist who continues to influence artists in Indonesia and beyond.

The exhibition excavates the untold stories of Sudjojono’s artworks, revealing their varied and changing histories, telling about their displays and reception, their acquisitions, changes of ownership and stories that speak of how they are remembered by individuals. These narratives are made visible by archival materials that are presented for the first time, including photographs, writings by Sudjojono, and video interviews with the artist that enable reconstructing the ‘lives’ of these works and illuminating our appreciation of them.

For this exhibition, we developed an identity which took inspiration from the archival and celebratory nature of this exhibition that was applied across print, web and environmental graphics. Teal was heavily used, especially seen in the poster and catalogue design as a symbolic representation for, in S.Sudjojono’s terms, the color of Indonesia.

Credits
Event Documentation: Fareez Ahmad

ADM Graduates Programme

2014

Nanyang Technological University’s School of Art, Design and Media is Singapore’s first professional art school to offer the complete suite of Bachelor, Master and PhD programmes. Through the incorporation of creative practices and research, ADM’s graduate programmes are an incubator for the development of creative ideas spanning across disciplines and the graduates are expected to transform the field.

We designed an interesting multi-fold brochure to highlight the programme information as well as the application procedures. The brochure opens up to display the beautiful facade of the campus.

Paradise Lost

2014

Paradise Lost is the inaugural exhibition of the newly established Centre for Contemporary Art in Singapore, January 2014. Conceived as a constellation of three artistic productions that together explore narratives of travel and migration, place and displacement, the personal intertwined with colonial history. The exhibition juxtaposes trans-generational perspectives, bringing together three major installations of moving image: Surname Viet Given Name Nam by Trinh T. Minh-ha, Yellow Patch by Zarina Bhimji and Disorient by Fiona Tan. While all three artists are of Asian descent, their education and artistic practice unfolded in Europe and the US, and gained international exposure from there. This is the first time these works are shown in Asia in an exhibition context.

Paradise Lost introduces an imaginary Asia — Asia as a space of projections and desires stemming from an experience of dislocation and asynchronicity. We took inspiration from this for the exhibition branding, creating a distinctive identity which express notions of nostalgia and poetry across all print, marketing and environmental design.

CCA Talks

2014

In conjunction with Art Stage Singapore 2014, the Centre for Contemporary Arts (CCA) presented CCA Talks at Art Stage, which featured an exciting array of artists, curators, writers, academics and other art world personalities. This series of talks focuses on the challenges and particulars of the regional art landscape. Convened by Lee Weng Choy, CCA’s Deputy Director and Senior Curator (designate), this year’s programme engages the ‘We are Asia’ theme of the art fair in three sessions: Hong Kong vs Singapore, Art & Knowledge and Local Art Institutions: New Horizons.

For this, we designed an interesting promotional brochure which detailed the schedules of the talks and the profiles of the various speakers. The brochure also doubled up as a poster when fully opened.