2023
OH! Open House is Singapore's leading art institution that develops curatorial programmes on site-specificity centred around the neighbourhood - people, places, stories - as the unit of exhibition and representation. In 2022, OH! Open House launched its inaugural artist residency, the Associate Artist Programme (AAP). Centred around the neighbourhood — people, places, and stories — the first edition took place in Kampong Gelam over a one-year period with five local and three international artists, connecting artists to local communities, businesses and historical places. This programme serves as an alternative model and offers neighbourhood immersion, curatorial support, peer-to-peer dialogues and engagements with communities.
Signposts are ubiquitous in the neighbourhood, guiding residents and visitors alike. They tell stories of where to go, what to explore, and what's significant in the area. The branding we've designed takes inspiration from these signposts, leveraging on their symbolism of direction and guidance, evoking a sense of navigation and discovery.
Typography stacks are used in a clean and organised manner across all branding materials. They create a sense of depth and storytelling, with each layer representing a different aspect of the residency - the artists, the community, and the neighbourhood itself. This approach invites viewers to delve deeper into the narrative, whilst the clean design aesthetic ensures that the messaging remains clear and accessible for all.
Event images courtesy of OH! Open House.
