2021
The ADM Gallery is housed within the School of Art, Design and Media, an iconic and prize winning, environmentally friendly building, located at the heart of Nanyang Technological University campus in Singapore. ADM Gallery presents exhibitions of practicing artists and designers from Singapore, Southeast Asia and beyond the region. It features works of contemporary art and new media, as well as research-focussed curatorial projects that intersect with fields in the technology and the humanities.
As long time collaborators with the Gallery, we was asked to redesign and completely overhaul the look and feel of the Gallery website and its communication touchpoint which is a showcase of all its past and present shows and its resources. We crafted an expressive brand symbol formed by three symbols of A, D and M, serving as a mainstay animated navigational tool throughout the website. With 'Sleek & Modern' as the guiding colour way principles, an earthy grey tone was applied across the side-scrolling gallery which allows viewers a comfortable focus towards the materials available.
