2018
A wave disturbs the status quo; it disrupts the surface – less like a ripple and more like a torrent. The anticipation of the next wave charging in, ready to break boundaries and venture into new grounds. That rush of adrenaline and excitement, knowing that there’s always something new brewing at the horizon, ready to hit the next coastline.
Bold. Audacious. Inspired. The 10th graduating batch from Nanyang Technological University’s School of Art, Design and Media presents the next generation of creatives: 164 movers and shakers you cannot ignore. These are the intrepid creators that stand at the ready; ready to take chances, and ready to heed their calling.
This is not just any graduation show. It is four years worth of cumulative work, blood, sweat and tears that come together over the span of a week; a celebration of each students’ creative journeys and the exciting waters that lay ahead for them to explore.
This is ADM Show 2018. This is The Next Wave.
DNA Paris Design Awards 2020 — Winners in Graphic Design/Branding category
We started the branding campaign by asking the question: what truly excites people?
Is it the next big idea? The next film? The next game changing innovation? It is always the idea of something new at the horizons that stirs up excitement. This year, the show’s identity reflects the motion of a wave rushing forward; the new creative energy within this graduating batch as they challenge themselves as the next wave of movers and shakers in the creative industry. Combined with bold, towering typography, it lends personality and helps to reinforce the boldness of the message.
A rich body of neon colours were utilised across all applications, demonstrating the elements of wonder in the creative process and highlights the energy that comes with new ideas.
The multi-layered format of the website showcases the multi-dimensionality of this ‘Next Wave’ of graduates.
Being part of the 'Next Wave', we wanted the graduating batch to fully express their hopes and dreams upon graduation through this photoshoot. The messaging reinforces the campaign, and these populate our social media platforms across the entire duration.
Exhibition Design
The exhibition itself is presented over two venues:
— National Design Centre & National Library.
We adopted a tiered and layered approach to constructing the exhibition booths which creates texture and excitement in the exhibition viewing experience.
The ‘Next Wave’ idea is also presented spatially through layered dynamic movements in the key visuals and typography which are applied onto wayfinding graphics such as gigantic totems, walls and pillars wraps, helping visitors navigate through the show.
Exhibition Design (National Library)
In collaboration with:
Video — Semicolon
Photoshoot — Photography and Interactive Media majors from the class of 2018
Build — Creative Bulb