2020
FACTORY has been involved for many years in the ADM Show, an inaugural exhibition showcasing the works of graduating design and media students from the Nanyang Technological University, School of Art, Design & Media. Building upon the digital show which was a resounding success given the circumstances of the pandemic, we developed the identity and exhibition of the physical showcase which happened later in the year.
Promotional Video, in collaboration with Semicolon.
Drawing reference from the exhibition identity based on the concept of 'Unseen to Seen', our design for the various spaces features a distinctive, eye-catching and scalable super-graphic in the form of a neon orange square. This dynamic super-graphic extends from walls and stairways, punctuating and activating the various spaces within this exhibition, nestled across two floors in the old colonial building of Gillman Barracks, turning them from naked spaces into the embodiment of creativity.
We also designed a unique screening room with bas-relief steps for seats, with large scaled typography serving as an extension of the super-graphics spread across the walls.
A basic principle we adopted in terms of way-finding was to integrate the signage graphics into the existing space, purposefully intruding into the all white architecture therefore engaging with the visitor’s perception of the space. It also helps to organise the exhibition's content as graduates' booths across six disciplines are spread across multiple rooms within the building.
FACTORY was also tasked with designing the ADM Alumni Collective Showcase that was held in conjunction with the ADM Show 2020: Live. This exhibition celebrates the post graduate lives of ADM students through a showcase of an eclectic selection of works, serving as an opportunity to inspire and share with the graduating cohort the possibilities beyond school. The identity builds upon the main branding of the show in the form of large-scale rainbow foils. Mirrored and elegant, it balances the excitement and portrays the gravitas associated with the alumnus.
