2022
The year 2022 has seen the world adapt to new ways of living & thinking as it emerges from the pandemic. ADM Show 2022: & Beyond presents the works of design and media graduates from the Nanyang Technological University, School of Art, Design and Media, questioning the status quo and how society can be driven towards enacting new solutions conceived through creativity and beyond.
Drawing upon our vast experience in designing for the school, and this being its first major event held in the heart of the city since the start of the global pandemic, we set out to create a brand identity which supports this bold vision. Utilising typographic strategies through repetition, depth, layering and movement, we created a visually striking three-dimensional, super-scale identity that is constantly adapting and morphing into whatever space it is applied on across all print, digital, video and spatial mediums. The bold, intense nature of the black exemplifies the geometric beauty of the identity whilst set against the joyful and exuberant neon yellow and magenta, helping to establish an expressive and evocative visual personality for the show.
Accolades
DNA Paris Design Awards 2023 (Communication Design)– Winner
The key ethos of “& Beyond” is expanded to form pathways and huge environmental graphics within the exhibition space, directing visitors to the various venues on site. Through an innovative use of the brand colours as a tool to demarcate spaces, which in turn creates narrative windows, the colours paint the corridors and functions as containers for the two separate Design Art (yellow) and Media Art (magenta) pathways. This flexible and experiential approach also allowed us to create immersive experiences like a spectrum entryway that commands the front-of-house, as well as psychedelic stairways which links the two floors of the exhibition space. The result connects directly to the visual identity and also creates a sophisticated harmony for exhibition experience.
A full fledged digital experience was launched to accompany the physical exhibition. The landing page serves as a visual echo to the theme of “& Beyond”, drawing visitors in to the content pages, which were designed such that they formed a colour coding system for easy navigation. We also wanted to turn user preference into engagement by incorporating targeted filter modules as well as a 'Favourites' system, where users could generate shareable links from portfolios they found interesting.