2019
AIYOH is a programme by OH! Open house which invites artists/creatives and everyday citizens to work together to create new art experiences based on shared interests and lived experiences. Through these works, which can be showcased in homes or neighbourhoods, artists and hosts take creative ownership of their everyday spaces.
We designed the branding for this humorous take on the Singaporean slang 'Aiyoh', a term often used to exclaim surprise or disappointment, by typographically arranging the letters to form the shape of a Home, and presenting them in various compositions to represent the various key concepts of the programme such as Creativity, Shared Interests, Art Experience and Collaboration. The visual language is translated to all digital and marketing platforms.
