2020
We were commissioned by Marketing & PR agency for Bentley Motors in Asia Pacific, Keko Singapore, to build an interactive virtual experience to launch the new Bentley Bentayga. With the campaign tagline of “Many Paths, Find Your Extraordinary Journey”, the interactive virtual experience enables viewers to take a virtual ride and experience what it took to create the definitive luxury SUV, where they can discover a total of 16 different ways to explore the new Bentayga virtually and craft their own unique experience. This full 360-degree integrated campaign across all communications channels also extends into the physical world, where customers who wish to experience the new Bentayga for themselves can access linked forms to request a test drive or enquire more about making a purchase.
Visit interactive experience here.
In collaboration with Visionnaire & Reel Loco.
