2024
DECK aims to be a leading platform in Singapore that promotes visual literacy and champions diversity by showing all facets of contemporary arts and photography to the widest possible audience. DECK is also the organiser of Singapore International Photography Festival, one of the longest running biennial international platform for photography in Southeast Asia.
We were commissioned by DECK to refresh, design and build its new website and webstore to mark its transition into a new phase of the organisation; with plans for a new and permanent build with expanded space to house more showcases, more experimental ideas and to provide more opportunities for mid-career and ground-breaking artists.
The tone of voice plays an integral part in our redesign of DECK's new digital platform. Beyond the need to modernise, we also recognise the organisation's history and unique position within the community, as it aims to be an arts organisation where all can gather through photography arts.
We adopted a highly visual approach which shows off photography with a sense of wonder and gravitas. The homepage sets the tone through large image blocks against a black background, which transitions to a refracted gradient colour against light grey as one continues to scroll, creating a layered, faceted depth that is striking and memorable. This extended colour palette adds a sophisticated flexibility, drawing parallels to how photography as a medium can transcend time and space. Horizontal scrolling is also echoed in the new design when browsing through different sections, highlighting the cinematic nature of many of the images within and capturing the dynamic sense of motion brought forth by its programmes.
