Electric 8

2017

Electric 8 is a Singapore based, hands-on, digital consultancy that specialises in Product, UX, Design and Growth. We were approached to create a branding identity for this exciting startup which targets clientele at post-revenue stage looking for a formulaic way to scale their businesses.

Right off the back, we wanted to inject a sense of confidence, a less in your face undercurrent that shouts of the soul & energy associated with this forward–thinking firm through the design of the identity.

We crafted a contemporary and disciplined word mark that plays upon the notion of negative space; transforming the brand mark as a vehicle and container which depicts the subtle underlying buzz. The identity intelligently takes on whatever background colour and imagery it sits upon, a nod to how flexible and adaptable the firm's capabilities are.