2023
For the House; Against the House returned for the Singapore Art Week 2023 with two new motions up for debate. Through a unique debate format where art illustrates the arguments, OH! worked with collectors to present selected works from their collections alongside new commissions from Singapore and international artists.
Set to _____ is Dead, the third iteration of the show presented a double bill explored the mortality of two cherished concepts The Museum is Dead and Desire is Dead conceptualised by Singaporean curators John Tung and Adele Tan respectively. Taking place within Tanglin Shopping Centre – a mall scheduled for enbloc – the exhibitions’ manifestation at the site went beyond their topics of inquiry, revealing the entanglements between Singapore’s ubiquitous shopping malls and our cultural identity.
We designed a bold neon-inspired brand identity system for the third iteration of this event to reflect the two curatorial experiences within the same show. Whilst dystopian, the system is actually highly palatable within the context of the soon-to-be torn down mall, legible amongst the corridors and transporting visitors back to a different time period. The goal for the branding was also to open the brand to a younger generation and more diverse audience.
Accompanying the exhibition is a catalogue we designed in hopes to create mindset shift from a print material existing simply being a passive catalogue, to an active capture of this inflection point in time. The cover design introduces the concept of dislocations, with the title balanced within a working LED panel in a careful composition against a powerful full black cover. The changing colour bars echo this transient narrative, putting the viewer on the outside looking through the curtains of time.
