2022
The inaugural Gallery Wellness Festival is part of National Gallery Singapore’s efforts to use art to increase wellness, and is the Gallery's commitment to being a place that promotes art and well-being. Wellness has become a key priority in present times following the periods of isolation and disruption brought upon by the pandemic, which have taken a toll on people’s mental health. The theme for the first edition of the Festival is “Art Restores.” By providing fresh approaches to support one’s well-being, the festival hopes to remind each of us to set aside time to rest, take care of ourselves, as well as each other; to slow down life’s pace and to take time to appreciate its beauty.
FACTORY was approached to create a new brand identity to represent the Festival, introduced through it unique spectrum of programmes which embraces the three dimensions of wellness, being Movement, Mindfulness and Culture. Besides featuring a set of abstract symbols which represents the journey of seeking wellness, a smiley face is also lodged within the main typographic lock-up; representing the notion of well-being obtained through mindfulness, introspection and reflection. These concepts inform the overall colourful identity and resonate throughout the new visual language across all the online, print, and on-site applications.
