2019
Established in Shenzhen China, Ground Eyes Entertainment has grown to become one of the leading names in the region, specialising in the production and promotion of large-scale live events and concerts by Asian and International artistes.
The bold new brandmark and identity system we've created pays homage to Ground Eyes Entertainment's brand essence, summed up as 'Good Music, To Be Seen' (好音乐，看得见). A ray of stage light is incorporated into the Chinese character for 'Seen' (观) as part of their brandmark, the striking neon yellow acting as a key signifier set against neutral warm grey tones, representing the elements of exuberance and excitement that’s ingrained in the brand’s DNA.
