2017
Hello Group is a top casting and talent management agency in Singapore. One of the first words their casting managers often say when they approach people during the casting process is ‘Hello!‘. As such, we designed a word mark for their logo which appears intentionally large and loud, suggesting the individuality and passion that goes into casting process.
The name cards we designed for the casting managers, often the first point of contact between the casting managers and the talents, is painted in bright neon orange and blue, playing up the fun and affable nature of this profession.
We also designed red packets for them, which serves a practical function for them in the cultural context of Singapore, as it is customary to pay their talents through red packet at the end of a shoot.
