2023
The inaugural IMPACT 2023 x Design Research Forum, held in conjunction with the Singapore Design Week 2023, explores the profound impact of design research and fostering meaningful connections between design researchers and industry professionals. It is Singapore’s first gathering of design researchers from 13 Singapore esteemed design institutions of Higher Learning, helping to define the role and potential of design research in Singapore and beyond.
As the creative partners of this forum, we created an identity that symbolises the transformative and ever-evolving impact of design research across diverse fields and industries. The brightly coloured look and feel evokes the visual world of design and the excitement of progress that research brings. The branding introduces a new modular word mark that is constantly evolving between the stages of rationality(square) and innovation(circle). The powerful key visual is crafted through this networks of squares and circles; animated diagrams morphed in as containers of information and also to create additional layer of depths. Beyond digital mediums, the adaptive nature of the key visual is further flexed across a hyper-interesting die-cut brochure that takes on a non-conformist form, where custom layouts help create pacing, space and narrative for the content.
