Klewe

2016

Beauty, rationality, functionality, quality. These are the features that each of Klewe's lighting products possess. Tasked to enhance the digital experience for Klewe's customers, we revamped the site to include robust search and categorisation capabilities, as well as intuitive switches between visualisations and product views. To streamline the process of online enquiries from trade partners, a new Klewe online CRM system is also developed to speed up and automate the procedures.

The brandmark we designed for this exhibition plays on the illusion between the physical and shadow states; a reflection of the works' attempts to find meaning in between these realms. The idea follows through the rest of the environmental and collateral design, with the visual language framing the content it holds.