2022
New Ways of Seeing, Thinking and Being, is the 6th edition of the Light to Night Festival organised by National Gallery Singapore as the marquee event of the Singapore Art Week. The theme enunciates the cultural zeitgeist of the world as we look towards the arts to inspiring audiences to pursue new perspectives in order to better understand how the world has evolved in the "new normal" through the COVID-19 pandemic.
We were commissioned to design the key visual for this festival that would seamlessly connect all parts of the campaign through various print, video and digital presence.
The key visual was designed to reference a series of prisms, individually abstract and indistinguishable yet when seen together, the word ‘New’ triumphantly emerges from a vast spectrum of expressive organic colours and excitement, responding to how art can inspire new perspectives. Each bespoke wordmark represents a key proposition from this year's festival, to inspire a new way of 'Seeing', 'Thinking' and 'Being’.
The festival runs from day (light) to night, therefore a core colour palette of cool blues and vibrant oranges was established to signify the harmonious transition, providing increased flexibility for digital applications of the posters during the festival.
Accolades
DNA Paris Design Awards 2022 (Graphic Design/Colorful Design)– Winner
Graphis Silver Award, Poster Annual 2023
