2024
Blue has no dimensions; it is beyond.
— Yves Klein
The colour blue represents both the sky and the sea and is associated with freedom, imagination, and inspiration. The blue dimension, much like the sea itself, is an invitation to transcend the ordinary and immerse oneself in a realm where luxury knows no bounds.
To launch the new freehold luxury waterfront property MEYER Blue by UOL Group Limited and Singland, we crafted a branding strategy that revolves around creating an immersive, experiential luxury that redefines expectations. This approach transcends conventional marketing, encompassing above-the-line, below-the-line, showroom, print, and digital platforms, ensuring a cohesive and memorable experience across every touchpoint.
The experiential branding strategy is meticulously crafted to resonate with discerning clients who seek not just a home, but a lifestyle. This involves curating experiences that appeal to their senses, with bespoke interactions that showcase the property's distinct architectural design, premium features, and waterfront views.
On top of that, we created a VIP package, designed to offer potential buyers an exclusive and personalised preview in the showroom, evoking the essence of luxury living.
Visit Meyer Blue Digital Experience here
