2023
We were commissioned by Mitsubishi Electric to design a welcome station in the center's lobby area that allows guests to learn about the company's mission, integrated solutions, and capabilities both inside and outside of the Group through interactive storytelling.
From an experience design perspective, our first goal was to provide visitors with a formal introduction to Mitsubishi Electric's mission of delivering integrated solutions and sustainable products to build urban resilience, tackle climate change, and bring new value to all stakeholders, thereby contributing to the realisation of a vibrant and sustainable society. After that, we incorporated tools that encourage participation, designing an evocative and immersive experience that create a hook for visitors to stay engaged.
Coined as "Mitsutropolis," visitors are fully immersed as soon as they lay their eyes on this all-encompassing smart city. The installation features a city landscape with a train depot, a harbour, residential, commercial, and industrial buildings, meticulously designed to represent our urban environment. The experience is enhanced by interactive screens that showcase a series of animated videos illustrating how Mitsubishi Electric's integrated solutions impact our lives and society, spanning areas such as transportation, buildings, water treatment, data centers, and factory automation. Housed within the buildings in this large-scale cityscape, the notion of Mitsubishi Electric as an Integrated Solutions provider, inspiring change and driving social progress, is further reinforced.
Animation in collaboration with Semicolon.
