2019
The NTU Global Digital Art Prize (NTU GDAP) is organised by the NTU Institute of Science and Technology for Humanity (NISTH) and the School of Art, Design and Media. Taking the form of a biennial competition, it recognises global artists and technologists with extraordinary creativity in digitally mediated art, design and cultural heritage.
The theme of the inaugural NTU GDAP is the Fourth Industrial Revolution. The key components driving it includes big data, the Internet of Things, robotics, artificial intelligence, real-time and deep data generation and analytics, 3D printing, machine learning, personalised health care and medicine, and cyber security. Their effectiveness in shaping the human condition in the 21st century will inevitably call for close integration of technological innovations with areas such as social sciences, ethics, policy, and digital arts and humanities.
We created a dynamic logo utilising a bold wordmark which is deconstructed and reconstructed again over time – denoting how critical thinking towards existing methods and emergence of new technology are catalyse for the vast potential of creativity brought about by the Fourth Industrial Revolution.
As the ideas come forth, fragments of them are being presented as 'graphic pixels', a visually arresting graphic device and adaptable language unit that is applied across the all instances of the identity ranging from digital assets to environmental graphics, reinforcing the online and physical experience of the exhibition.
We were also commissioned to design the exhibition publication that detailed the winners' profile as well as the award's manifesto. The cover was designed as an animation of the branding using the lenticular printing technique.
The award certificate for the recipients were designed using a clever technique of printing on top of a magnifying material which distorts the view when one peers through it, reinforcing the manifesto of disruption through art and science.
