2023
Pinetree Hill is more than just a home; it is a sanctuary where nature, design, and lifestyle converge seamlessly. Nestled within the exclusive Mount Sinai neighbourhood, this property embodies the perfect blend of urban sophistication and the restorative embrace of nature. To launch this new nature inspired property by UOL Group Limited and Singland, we drew inspiration from the core concepts of A Desired Locale, Elevated by Nature, and Honed to Perfection, crafting a comprehensive, multi-channel branding that reflects an aspirational lifestyle for discerning homeowners who seek balance, beauty, and serenity.
A modern and elegant wordmark was crafted using stylized pine tree motifs within the letterforms. The logo represents both exclusivity and the natural inspiration behind the development. A harmonious blend of forest green, earthy taupe, and soft gold, accented with touches of bright tones create a colour palette that echoes the natural surroundings and luxurious living experience. Our scope covers the full visual identity package, Above-The-Line and Below-The-Line campaign, digital platforms, showroom design and all print media.
We also created an unconventional experiential touchpoint for the showroom gallery in the form of a nature bathing walkway; a sensory prelude to the main showroom gallery. An immersive panoramic forest walkway greets visitors as they walk through light filtering in from the canopy, taking in the earthy pine scents, and listening to the gentle rustling of leaves, immersing them in the restorative essence of nature.
Visit Pinetree Hill Digital Experience here
