2021
Novoflex’s proprietary sAiL is an innovative single inlay solution for smart card applications including payments, telecommunications and IoT that is patented in over 30 countries across the US, Europe and Asia. We were tasked to design a brand new set of communication materials for this technology-driven company that is transforming the industry.
The design of the sales kit plays with the idea of unravelling through the chips's various key selling points via an interactive experience that presents the information in an accessible and interesting way. The opening spread of the kit features an analog rotating wheel which underscores the chip technology's limitless design potential by featuring the custom chip shapes (could be a logo or any brand imagery) that the EMV smart chip could adopt.
Accolades
Graphis Design Annual 2023 – Honorable Mention
As the reader dives deeper, the diversity of ways in which the propriety sAiL chip can improve the card issuer's value proposition and the card user's affinity are further explained through an easy-to-digest graphic system.
For a finishing touch, the kit ends off with a slot, where a card with a fully customised EMV smart chip module shape can be inserted to address the end partners's logo or value proposition, serving as a powerful direct engagement.
It is challenging for card issuers to differentiate their offerings through rewards and rates. Increasingly, marketing now drives cardholder affinity and engagement, and ultimately wallet preference. The concept of the fully animated film is targetted at narrating how Novoflex helps partners bring their brand promise to life.
In collaboration with Semicolon.
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