2024
S.E.A. Focus is a leading showcase and art market hub dedicated to Southeast Asian contemporary art. It aims to bring together a fine curation of established and emerging artistic talents to foster a deeper appreciation of contemporary art and artists in the region.
In the realm of information processing, the human brain stands unparalleled in its capacity for parallel multitasking, effortlessly synthesising colour, motion, and form. Conversely, computers, while exacting, operate in a methodical, stepwise manner. As automation continues its trajectory, the implications of Artificial Intelligence surpassing human cognition loom large. What implications arise in such a paradigm? And to what extent would this emergent technology embody our collective history and ethos?
Curated by John Tung, Serial and Massively Parallel presents a curated assembly of regional artworks, each offering profound insights into our intrinsic human identity in the midst of an impending technological confluence.
We are proud to have been commissioned as the official brand designers for the third edition running, for this anchor event of the Singapore Art Week 2024.
To visually express the this year's theme, we pulled motifs from the S.E.A. Focus's existing logo mark to communicate the ideas of how rapid linear adaptations form networks and forge new multi-connections through the merging of systems. It is purposefully cinematic, meant to evoke the world of possibilities in art as a result of its co-existence with technology. For this edition, we also refreshed the vivid colour palette to reflect an expanding audience group with more youths being exposed to the world of Southeast Asian contemporary art. The brand identity is then further expanded to other expressive states across all print, digital, and environmental mediums.
We are pleased to have also helped the main sponsor Bank of Singapore to design a lounge for their guests to enjoy throughout the event.
