Sultans of Shave

2019

The barber is a profession that dates back to every era known to man, from being a prized member of staff that served the Egyptian pharaohs, Sultans of the Ottoman Empire and more recently, the British royal family.

Home of the contemporary gentleman, Sultans of Shave is a contemporary barbershop delivering the finest barbering experience inspired by quintessential men’s parlours in London. It specialises in classic gentleman’s haircuts and shaves with a traditional straight razor. In the words of the founder, "In a world full of trends, Sultans of Shave remains a timeless classic."

We were tasked to create an iconic brandmark in response to the brand’s mission: a passion for the finer things in life, like the art of men’s grooming. The royal gold conveys a sense of grandeur and luxury, whereas the sultan's blue brings about a sense of approachability; a space for gentlemen to pamper themselves and network in a relaxed setting.

DNA Paris Design Awards 2020 — Honourable mention for Graphic Design/Branding category
IDA Design Awards 2019 – Honourable Mention

 

To visually express the brand's promise of quality, we’ve crafted a Sultan's signature to be complemented with the brand materials; a stamp of true excellence.