2023
The Tech for Good Institute (TFGI) is a non-profit founded by Grab, Southeast Asia’s leading superapp, aimed at creating dialogue, research and communities to harness the promise of technology and its full potential to uplift lives in Southeast Asia.
To enable a thriving tech ecosystem in Southeast Asia committed to advancing sustainable growth, the Institute seeks to create an attractive platform for respectful diversity of thought and encourage three types of conversations, namely building understanding, appreciation and literacy of emerging issues within the tech ecosystem, bridging countries’ unique experience to shared challenges and opportunities, especially on transnational issues, and lastly creating a platform for the many voices from the Southeast Asian region.
FACTORY established a holistic brand language, complete with a data visualisation system for TFGI to convey its methodology, impact, and more importantly its robust credibility via many touch points. The new look and feel seamlessly captures the essence of technological advancement and the excitement of progress by introducing a modular graphic system that facilitates diverse story hierarchies, as well as a fresh colour palette and animatics that is forward looking and human at the core.
The full extent of TFGI's brand personality extends throughout the presentation of information as well. We designed standards for the consistent presentation of charts, diagrams, iconography and other infographics that scale across a full range of digital and print applications. Graphs and diagrams were built using this modular language, with graphic liveries inspired by the form of the brand mark employed as patterns for additional visual interest, making complex information accessible to a lay reader.
