2018
What is Essential is Invisible to the Eye, held at ADM Gallery of NTU School of Art, Design & Media, presents the works of Lyota Yagi which traverses a wide range of media and deconstructs their conventional modes of usage and reception. Central to his investigation of the properties of sound is how this ephemeral medium intersects with object-making in art, at times creating unforeseen forms of representation beyond the visual domain, providing viewers glimpses of the invisible aspects of the everyday through the experience of art, as well as conjuring one's imagination and ways of encountering that which may be inherently known, but often unseen.
We designed the exhibition brand mark using negative space to highlight and suggest what is actually there; an illusion which forces the viewers to imagine and fill in the gap, bridging the experience of what is invisible yet essential.
The print collateral builds upon the concept of 'encountering the invisible'. Hidden in the negative space within the exhibition brand mark is a mini exhibition catalogue that is saddle-stitched, stuck down and flushed with the top surface.
