ADM Gallery

2021

The ADM Gallery is housed within the School of Art, Design and Media, an iconic and prize winning, environmentally friendly building, located at the heart of Nanyang Technological University campus in Singapore. ADM Gallery presents exhibitions of practicing artists and designers from Singapore, Southeast Asia and beyond the region. It features works of contemporary art and new media, as well as research-focussed curatorial projects that intersect with fields in the technology and the humanities.

As long time collaborators with the Gallery, we was asked to redesign and completely overhaul the look and feel of the Gallery website and its communication touchpoint which is a showcase of all its past and present shows and its resources. We crafted an expressive brand symbol formed by three symbols of A, D and M, serving as a mainstay animated navigational tool throughout the website. With 'Sleek & Modern' as the guiding colour way principles, an earthy grey tone was applied across the side-scrolling gallery which allows viewers a comfortable focus towards the materials available.

Visit ADM Gallery here

CIRCUIT#2

2021

CIRCUIT#2 is the second edition of an online exhibition curated by Dance Nucleus, which features digital artefacts by 19 participants from 14 different cities of the Certificate Programme for Critical Practice in Contemporary Performance, also known as [CP]3. The materials in this online exhibition do not constitute completed works of art. ‘Artefact’ is a term used here to denote what is neither documentation of the artistic process nor artistic ‘product’, but may be used as a ‘third term’ as it were, to describe the different creative studies and propositions that help artists articulate their developing ideas with clarity. In exhibiting these artefacts, CIRCUIT#2 also seeks to propose new potentials for dance and performance in Asia.

When developing this digital experience, there was a desire for the identity to visually acknowledge the spirit behind these expanded treatments of research and creation, process and product, rehearsal and presentation. The site's mainframe is filled with vibrantly hued moving pictures of the participants artefacts, echoing the essence about potentiality the multi-faceted human experiences. The main navigation is informed by a carousel which directs one to each individual workbook featuring different mediums – photography, video, text, drawings, etc as varied ways of inscribing dance and performance.

Experience CIRCUIT#2 here

Write a Christmas Card 2021

2021

For the seventh edition of our studio's #WriteaChristmasCard series, we created a one-of-a-kind pinball machine card featuring a beautifully illustrated RoboSanta. There's nothing more satisfying than pinball landing exactly where you want it to be. No matter how old you are, you should never stop having fun. Live a little, and have a Merry Christmas! #ToTheMoon

#WriteaChristmasCard is our studio's yearly self-initiated campaign to encourage people to send a handwritten note or a card to someone they care about for Christmas. Through the joy of receiving, we hope it in turn inspires the recipients to do the same.

Accolades
Graphis Design Annual 2023 – Gold

Antony Gormley Publication

2021

We were commissioned to design a publication to accompany internationally renowned artist Antony Gormley’s new commission at the National Gallery Singapore, Ng Teng Fong Roof Garden Gallery. Horizon Field Singapore (2021), invites visitors to walk through a vast matrix of aluminium rings, allowing them to co-create the experience by stepping through the rings. This new-site specific installation is complemented by three sculptures placed around the Gallery which present defining aspects of Gormley’s extensive study of the human body: Close V, Sense and Ferment. They also provide a wider context for Horizon Field Singapore, in which our own bodies become part of the work, and where we can reimagine our own relationship with our environment.

The hardcover features the namesake work, printed on fabric and embellished with a silver foiled title. The overarching design concept for this is driven by the interest in using typography to create forms and relationships with spaces. Structural title forms lend an extension of the sculptural nature of Gormley's works, leading readers to dive into the portfolio of beautifully reproduced coloured imagery of his works.

Year of the Ox

ADM Alumni Show 2021

2021

The ADM Alumni Show is part of the School of Art, Design and Media, Nanyang Technological University’s efforts to showcase alumni who have made waves in the creative industry, as well as to create an aspirational connection between the generations of graduates with the current students. Doubling up as curators for this year's show, we presented the theme, titled 'Creativity in the time of COVID-19', exploring how six alumni from Design Art & Media Art disciplines have responded to this unprecedented year through their creativity, and the works displayed at this showcase are a testament to that.

Participating alumni are Bao Songyu, Goh Wei Choon, Annette Lee, Pek Shun Ping, Marvin Tang and Denise Nicole Yap.

ADM Show 2020

2020

Each year, the NTU School of Art, Design and Media in Singapore organises the ADM Show, an exhibition that showcases the works of the graduating artist and designers from the BFA Media Art and Design Art programmes.

In a year where COVID-19 has rendered most physical experiences impossible, the show was inevitable cancelled in the midst of a nationwide lockdown. The challenge for us, was how do we design a solution to organise and showcase the wide-ranging work of 160 multi-disciplinary students whose practices span Digital Animation, Filmmaking, Photography, Visual Communication, Product Design, and Interactive Media? On top of that, how do we present their works to an important group of audience (leading creative industry experts and possible future employers) in an engaging way that has traditionally been showcased via a physical exhibition?

We conceived the notion of hybrid exhibition in two major components: the first ever ADM digital graduation show in the form of an interactive website and live streams coupled with the ADM Travelling Show, and a mailer package which contains all of the student works presented in various fashions according to what best-allowed viewers a unique experience regardless of the medium of choice.

Visit website here

The interactive website features an easy-to-access library of the graduating cohort’s final year projects and their CVs, sorted neatly across their area of disciplines. A nifty preview function brings up thumbnails of their works upon hovering over their names. A ‘Seen’ function auto tracks and tells users which works they have already browsed, reinforcing the show concept of ‘Unseen to Seen’. Furthermore, a bookmark function allows for later reference, especially useful for potential employers and collaborators.

Year of the Rat

For The House; Against The House Publication

2021

For the House; Against the House is an art experience organised by OH! Open House as part of the Singapore Art Week 2021, which looks at social issues in Singapore through a unique debate format where art establishes the arguments. As with all forms of debate, people are to form their own opinions and take a stance; are they for or against the house? The branding is a nuanced approach of reflecting the concept of a 'divided' house, and how the conversations take place within the brackets forms that constitutes the identity

The cover design of the collector's book introduces this concept of the 'divided' house, through its beautifully blind embossed title typography balanced in a radiating composition against a cool grey paper stock. This visual language carries throughout the publication, providing a strong but neutral framework for the viewers on the outside looking in through the artwork collection and arguments that are put forth.

Visit website here

For The House; Against The House

2021

For the House; Against the House is an art experience organised by OH! Open House as part of the Singapore Art Week 2021, which looks at social issues in Singapore through a unique debate format where art establishes the arguments. In conjunction with the private art collections of Jo and the DUO Collection, curators John Tung and Syed Muhd Hafiz set propositions eliciting contemporary responses through new artwork commissions. In both experiences, visitors are guided through select artworks from the private collections and new commissions, before the experience culminates in a live debate.

As with all forms of debate, people are to form their own opinions and take a stance; are they for or against the house? The branding is a nuanced approach of reflecting the concept of a 'divided' house, and how the conversations take place within the brackets forms that constitutes the identity. Leveraging on this, various motions are presented using this format that is applied across all marketing platforms.

Visit website here