Tomorrow Is An Island, as inland, a sin land

2020

Tomorrow Is An Island, as inland, a sin land is an artist-led exhibition featuring artists Nicole Bachmann (Switzerland), Weixin Quek Chong (Singapore), Monica Ursina Jäger (Switzerland), Jason Wee (Singapore) and writers Damian Christinger (Switzerland) and Marcus Yee (Singapore). Held at the Nanyang Technological University ADM Gallery, it speculates on the future of islands, deep time, the fate of “crisis” as a frame of our predictions and conceptions of future time, and the exchanges between bodies and cities.

We designed the exhibition branding based on how the title itself deploys a sequence of anagrams that re-scrambles with each new phrase, suggesting the ways in which the next moment could retain recognisable components of the present but to disruptive effect. The visual element is also translated to the exhibition design whereby the letter which inspired this conversation from which the exhibition project came about, stretches across the entire length of the space; reaching each and every corner like roots and water bodies embodying an archipelago.

Intestinology 04: The Cold Purity of Mathematic Love/Trust Equations

2019

Joo Choon Lin’s Intestinology series of works is the artist’s attempt to articulate processes and principles that inform her approach towards materials, and how they are transformed through her art-making. Just as how the body’s digestive system converts that which is consumed into nutrients required to support the body, Joo seeks to distill the base elements of the materials that she works with and present them in renewed contexts.

Curated by Michelle Ho and held at the Nanyang Technological University ADM Gallery, Intestinology 04: The Cold Purity of Mathematic Love/Trust Equations explores the forms that the element carbon can take, with graphite and casein-milk sculptures that interact with geometric drawings representing the unfolding of a diamond’s many facets. We designed the branding and exhibition with the intention to incorporate the idea of equations through the forms of ellipsoid and intestines. The title wall itself was designed like a chalkboard where visitors can partake in adding on to the elements, which the artist has created.

NTU Global Digital Art Prize

2019

The NTU Global Digital Art Prize (NTU GDAP) is organised by the NTU Institute of Science and Technology for Humanity (NISTH) and the School of Art, Design and Media. Taking the form of a biennial competition, it recognises global artists and technologists with extraordinary creativity in digitally mediated art, design and cultural heritage.

The theme of the inaugural NTU GDAP is the Fourth Industrial Revolution. The key components driving it includes big data, the Internet of Things, robotics, artificial intelligence, real-time and deep data generation and analytics, 3D printing, machine learning, personalised health care and medicine, and cyber security. Their effectiveness in shaping the human condition in the 21st century will inevitably call for close integration of technological innovations with areas such as social sciences, ethics, policy, and digital arts and humanities.

Sultans

2019

Sultans is the casual sub-brand of Sultans of Shave. Developing the brand’s name and visual language was a fun one as we injected humour and light-heartedness into it. By reducing the name to Sultans, it brings out the brand promise of fuss free, barbershop quality haircuts at wallet-friendly prices, yet the same top-notch service synonymous to the Sultans of Shave brand.

As such, the brand mark was designed to be energetic and vibrant, complementing a set of key graphics that spoke about the creative touch-points of barbering and the modernity aspects in classic trend

Patec Group

2016

PATEC Group is a leading engineering solutions partner to the metal-forming industry, comprising of two distinctive and complementary business units: Engineering Solutions and Components Manufacturing, providing complete engineering solutions, ranging from ODM precision mechanical press machines, tool design and fabrication to turnkey manufacturing and in-house series manufacturing. PATEC Group employs more than 600 staff in 2 research locations and 5 production sites worldwide, in Singapore, Indonesia, China and Europe.

For a brand that advocates excellence in reliability, quality and value, we departed from the brand’s usual collateral design and photography to create a brochure that was able to better reflect the sleek finishing & high quality precision engineering of the brand. Die-cut to the shape of its key product, the brochure served to generate interest and build its brand presence.

58th Venice Art Biennale 2019, Singapore Pavilion collaterals

2019

In conjunction with the Singapore Pavilion at the 58th Venice Art Biennale 2019, we've designed a series of collaterals to accompany the artworks on display.

One of the key items was a box set, two volume monograph for artist Song-Ming Ang. Free from traditional rigour and rules, the box set opens up to a brightly coloured centrefold featuring a still from his artwork Recorder Rewrite (2019), a key work exhibited during the show. The two individual paperback covers employs two series based works from his career.

Volume One, featuring Recorder Sculptures (2019), is a compilation of essays and write-ups about his works showcased in the pavilion. Volume Two, featuring Different every time (2017), is a collection of 37 notes written by fellow artists, curators, writers etc in response to 37 of his artworks spanning his career.

Featured in: Book Biennale

Scream Asia

2019

Scream Asia is a Singapore horror film festival started to slake Asia’s immense thirst for horror films. Organised by mm2 Entertainment and Cathay Cineplexes, the festival ran from 19-28 October 2018, screening a total of 11 feature films and 1 short film from Singapore, Indonesia, South Korea, Japan, Australia, Denmark, France, Germany, Sweden, Brazil, UK and USA.

Besides film screenings, there were also masterclasses taught by acclaimed horror filmmakers Joko Anwar (Satan’s Slaves) and South Korean director Yeon Sang-ho (Train to Busan)

We were engaged to craft the promotional campaign and create the fun and nostalgic branding for this inaugural festival. Along side these, we also created the key visuals as well as the online ticketing platform, all print collaterals and advertisements.

Visit website here.

Sultans of Shave

2019

The barber is a profession that dates back to every era known to man, from being a prized member of staff that served the Egyptian pharaohs, Sultans of the Ottoman Empire and more recently, the British royal family.

Home of the contemporary gentleman, Sultans of Shave is a contemporary barbershop delivering the finest barbering experience inspired by quintessential men’s parlours in London. It specialises in classic gentleman’s haircuts and shaves with a traditional straight razor. In the words of the founder, "In a world full of trends, Sultans of Shave remains a timeless classic."

We were tasked to create an iconic brandmark in response to the brand’s mission: a passion for the finer things in life, like the art of men’s grooming. The royal gold conveys a sense of grandeur and luxury, whereas the sultan's blue brings about a sense of approachability; a space for gentlemen to pamper themselves and network in a relaxed setting.

DNA Paris Design Awards 2020 — Honourable mention for Graphic Design/Branding category
IDA Design Awards 2019 – Honourable Mention

Year of the Pig

Write A Christmas Card 2018

2018

TIRED OF FEELING LIKE A FOOL WHEN YOUR CHRISTMAS CARDS DON’T LOOK COOL? Our CHRISTMAS CARD PACKAGE is the answer!

For the forth edition of the our #WriteaChristmasCard project, we went full corgi and Christmas wonderland. Shine brightly this Christmas with a little help from Santa's favourite dog! Who needs Rudolph when you have the Christmas Corgi Cards!

Check out the 2018 edition here!

Revisit the past campaigns here: 2017 / 2016 / 2015

A series of Kitsch videos to promote this year's campaign.